Virtuous Retail, India’s largest institutionally owned developer-operator of lifestyle shopping centers, is excited to announce the debut of leading luxury brand Tara Jewellers’ first stand-alone pop-up store at its extraordinary 600,000 sq ft flagship center VR Surat. %% Having changed the retail landscape of Surat by introducing to the city and the state some of the most exciting fashion and lifestyle brands, Virtuous Retail is pleased to present Tara Jewellers to its customers. The collection at Tara Jewellers reflects modern, unique, iconic and edgy designs that make a statement & is an amalgamation of intricate craftsmanship with a contemporary touch. For women who love their rocks and jewellery, and those who are in search of the best for a special occasion, Tara Jewellers will be a treasure trove with its exclusive range of fine jewellery at affordable prices. %% With an attractive décor in shades of white and purple, the see through glass façade showcases the different zones -the browse wall, collection wall and the consultation table. These 3 concepts ensure that customers get closer to the jewellery pieces on display, thus providing a seamless shopping experience for the fashion conscious of Surat. Commenting on the opening, Anupam Yog, Marketing Director, Virtuous Retail says, “We are delighted to present Tara Jewellers’ first stand alone pop-up store at South Gujarat’s largest and only lifestyle destination, VR Surat. Tara Jewellers is a perfect addition to our existing portfolio of leading brands. We are positive that their inclusion in our jewellery category will be well received and will add to the luxurious shopping experience that we offer.” %% Speaking on the launch, Vikram Raizada, Executive Director and CEO Retail, Tara Jewels Ltd. says, “Currently we have 40 company managed showrooms across 32 cities in Northern, Central and Western India. We have recently launched a few new formats and happy to launch our first pop -up format with VR Surat. We would like those visiting VR Surat to try our innovative product designs.” Virtuous Retail is also responsible for bringing premium brands such as Zara, Swarovski, INOX and Hidesign to Surat’s fashionable consumers. ! unique concept, Virtuous Retail provides a special shopping experience within VR Surat by incorporating art, culture and community engagement initiatives. Breaking the stereotype associated with a Tier 2 city, the emergent Surat metropolitan region with a population of ~ 6 million, has acknowledged the arrival of VR Surat with enthusiasm – since its opening in May 2013, VR Surat has hosted ~ 2 million visitors from across the South Gujarat region.