Ishtaa Gold Jewellery has launched its new collection- Alpana ‘Design ki Rangoli’. These unique designs are inspired by the thought of our traditional culture of Rangoli. The dainty collection which is a combination of traditional and contemporary design work has been specifically crafted keeping the vibrant Indian working women and modern college students in mind, who prefer delicate yet precious jewellery for their every-day-wear.%% The name Alpana conjures up images of a woman whose beauty is eternal and precious. Alpana reminds one of soft, flowing and feminine curves that can be seen in mostly all the patterns. The art form represents an amalgamation of the past experience as well as the contemporary designs the word has its origins in Sanskrit which is a form of Rangoli practiced in many states of India, is a natural representation of the artistic sensibility of the people. And like the name evokes, itsmeaning too is beauty. While in the quest of beauty one has seen great events truebeauty is known to be when there is purity from within. Just like the purest of pure gold.%% Alpana collection is to full fill the demand for new stylish, ultra chic designs to cater to the modern consumers who believe in Ishtaa’s quality and vouch for its great designapproach and are ready to be with the trends and make a bold statement; be it home, office, shopping or partying.%% This marvelous range of jewellery imbues elegance, charm, exclusivity and an assurance. Accentuating the seamless fusion of contemporary and traditional designs.%% The range consists of Rings, Pendants, Pendant Sets, Tanmania Sets, Bangles & Necklaces made of 18 kt gold and Swarovski Cubic Zirconia stones. This exquisitely crafted collection is a statement of pride for the woman who’s confident within her own skin and revels in celebrating her beauty. The designs are modern yet retaining the feminine touch which is accentuated with white CZ’s. They also match marvelously with any outfit worn. The new product range of Alpana is available with all Ishtaa retailers in India .