Forevermark, the diamond brand from The De Beers Group of Companies announced its expansion into Turkey with the appointment of local licensee partner, Zen Diamond. From the beginning of this month, Forevermark diamonds will be exclusively available in 25 Zen Diamond stores in the key cities of Istanbul, Antalya, Ankara, Samsun and Mersin.%% To mark the launch, Zen Diamond hosted media and VIPs at a glittering event in Istanbul. Speaking at the event, Forevermark CEO Stephen Lussier remarked, “We only work with partners of the highest calibre; Zen Diamond share our passion for beautiful, rare and responsibly sourced diamonds and are committed to building the Forevermark brand in Turkey. We are delighted to have them on board and look forward to introducing Forevermark into this exciting market with them. We expect the brand and our unique promise of quality and integrity to be very well received by the discerning consumers of Turkey.”%% Forevermark continues to go from strength to strength; the launch in Turkey follows the ongoing, successful expansion of the brand across Asia, North America, the Middle East, southern Africa and most recently, Australia. More than 1,320 retail outlets across five continents now sell Forevermark diamonds and the brand recently inscribed its 1 millionth Forevermark diamond. %% Emil Güzeliş, Chairman of Zen Diamond adds, "It is an honour to be working with Forevermark, the world’s leading diamond brand, as their licensee in Turkey. Zen Diamond dedicates itself to diamonds; we are the leaders in diamond jewellery manufacturing, retail and export in Turkey, so this is a fitting partnership for us. We are proud to be one of the selected jewellers exclusively providing the world's most beautiful diamonds - Forevermark diamonds - to our clients. I am sure this will be an important market for the brand."%% Forevermark diamonds will be available in a range of designs including the Cornerstones™ and Forevermark Setting™ collections as well as Zen Diamond’s own unique diamond jewellery designs.