Karan Johar presents his exclusive new SS16 Collection for Gehna Jewellers

Karan's muse for this collection is every woman who aspires for the best and confidently pursues her goals and desires.

Post By : IJ News Service On 23 March 2016 3:49 PM
The event #DateWithDiamonds, conducted at the Kama boutique in Mumbai recently, began with the bloggers receiving insights about the company and the brand. The light hearted presentation gave the bloggers different factors that guided Kama’s foray in to retail and all the aspects that differentiated Kama from the other retailers in the market.%% A never-seen-before moment was ‘Tour De Factory’ when the bloggers got a chance to witness behind the scene actions at Kama’s manufacturing unit as a part of the launch event. This opportunity gave bloggers an insight into the day-to-day functioning and the strenuous production processes involved in mass-manufactured diamond jewellery. The factory tour did leave most enlightened with each claiming how fascinating it was to discover the little known secrets about their favourite diamond jewellery. %% The afternoon warmed up when the bloggers got a real dekko at the fancy diamond jewellery, truly fit for royalty. The Asscher - cuts, cushion- cuts, emerald -cuts and rose –cuts held them captive and the impromptu photo-ops successfully increased the proximity between the precious stones and the bloggers. %% The collection comprises exquisite designs in rings, earring-pendant sets, bracelets and necklace sets. The fancy diamonds are painstakingly sourced from different parts of the country and fashioned into jewellery that fits the fusion styles of modern day classics with glamorous twists. Each of the special cut stone lends their unique distinction to the jewellery making each piece an exclusive possession. %% Inspired by royalty and captivated by the uniqueness of the special cut stones, Kama’s signature collectioncomprises of radiant fancy cut jewellery that whispers of luxury and glamour. The mesmerizing collection is a result of Kama’s continued focus on introducing exciting products for discerning diamond buyers. %% Fancy shaped, specially cut diamonds have regained popularity in the recent times. Kama has created an exclusive jewellery collectionfeaturing Asschers, Cushions &Emeralds. This celebrated collectionfeatures a range of styles from intricately detailed to elegantly refined set in 18kt white & yellow gold toaccentuate the sparkle of the stunning white & yellow diamonds. %% Kama’s Asscher cut collection is a striking new way to add a dash of glamour. What distinguishes Asscher cuts from a similar square outline of a princess cut is Asscher’s X shape, cropped corners& step-cut facets that open focus on clarity.Its strong art deco influence has found renewed interest among diamond lovers. %% While Asscher cuts are fancy, cushion cut diamonds have a vintage charm. They effortlessly combine square cuts with rounded corners, adding further brilliance to the stone. The stone when combined with diamond halos looks bigger and even more beautiful. Kama’s Signature collection with cushion cut centers emphasizes the rich heritage that the special cut offers. %% Designed in reverence to its namesake gemstone, the emerald cut diamond has strikingly elegant appeal. The nature of its cut, with the large top surface accentuates its clarity and flawlessness. Very different from the classic round brilliant shape, the cropped corners and an elongated shape of an Emerald cut diamond in Kama’s signature collection produces a stylish silhouette that flatters the fashionable you. %% Exclusively available at the Kama Boutique in Mumbai, Kama’s new suite of jewellery with special cuts captures the beauty of each of these three shapes, each one equally stunning yet distinctively unique.

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