Carving a niche for themselves in the last 28 years, Anmol Jewellers have been the front runners when it comes to crafting exceptional jewels tailored to their customers’ needs. Known for its innovative approach, Anmol Jewellers becomes the pioneering brand of the Indian jewellery industry with their first ever CRM initiative ‘Anmol Hug’. The brand believes that their clients are like their family & ‘Anmol Hug’ is yet another initiative to remind the Anmol Patrons that they are special.%% Taking the KYC (know your customer) concept to a next level this unique initiative aims at strengthening the bond shared between the customers and the brand with personalized rewards & benefits offered only to the privileged few who are a part of the Anmol Hug. %% The ‘Anmol Hug’ initiative was launched at the ‘Divas for Design’ event held on 14th June 2014. Television actresses like Adaa Khan, Aashka Goradia, Rupal Tyagi and many more launched the program by giving a hug to Anmol Jewellers loyal customers followed by the ‘Anmol Hug Kit’ which comprised of personalized gifts from the brand to complement the warmth of the ‘Anmol Hug’. Mr. Ishu Datwani, Founder, Anmol Jewellers says “We are a customer centric brand. Innovation and customer satisfaction have always been the two pillars of our brand. It was only a matter of time till we brought the two together and launched the ‘Anmol Hug’ initiative. The ‘Anmol Hug’ is our way of expressing our gratitude to our patrons & friends who have supported us through our 28 year journey to create the ‘Era of Design’.” %% Anmol Jewellers, has been creating unique masterpieces since 28 years. Known for its exceptional design astute Anmol Jewellers is the preferred jewellery brand among the crème de la crème across industries. From daughters of leading business and industrial homes in India and overseas to glamorous Bollywood actors and superiorly creative fashion designers Anmol Jewellers is the jewellery hub for all. The desire to create, innovate and evolve with every single masterpiece is what makes Anmol Jewellers a jewellery house to reckon with.