Over the years, the jewellery industry has experienced an unprecedented shift. Keeping this dimension on mind, with roots firmly grounded in tradition and a desire to move ahead, Vishal Dhanak, the oldest son of the family is all ready to take this legacy ahead. With an aim to conquer new markets and combining traditional essence with cosmopolitan outlook, Vishal ambitiously launches a new brand called Roots by Ramniklal & Sons. “Under Roots, we plan to launch four collections every year which would unify our honoured tradition of making quality jewellery with latest fashion trends, each depicting unique ideology and personality. The creation would reflect our ongoing quest for creativity, innovation, beauty and perfection. For each new collection, you will find inspirations from around the world coming together in precious designs which are given a different identity and theme capturing the soul of the modern woman.” says Freanka Dhanak, Creative Designer of Roots by Ramniklal & Sons. Vishal and Freanka target aspirations of fashionistas, globe hoppers, chic and demanding women who know exactly what they want.%% The first collection of Roots cleverly named – Rasleela is unveiled with perfect traces of literature to it. The term, rasa meaning "aesthetics" and Lila meaning "act," "play" or "dance" is a concept of unique ‘Dance of Divine Love’. The rasa-lila being considered as one of the highest and most esoteric describe, the collection have been beautifully besotted with spreads of vibrant colors that immortalizes the pieces in fine designs of gold, diamonds and precious stones each awaiting its turn to share its own story. With the modern edge each of the 50 exceptional pieces of the collection depicts the essence of mythology in an uber cool and funky way which sure makes it a visual treat. Each piece is bold, creating a new language of design which reflects its true spirit of innovation, inspiration and individuality. Rasleela promises to be an experience of value. The entire collection is priced under 3 lakhs allowing one to have fun with the varieties. %% From bracelets encrusted in kaleidoscopic crystals, to gleaming silver, ruby, emeralds, turquoise and various precious gems’ earrings to delicate pearl beaded evening rings; every piece is a unique, sought-after creation. An added ensemble of maangtikkas, the trendy ear cuffs also add to this collection. The beautifully studded spider ring with moving legs forms the basis of the piece. Also, dedicating their collection to reptiles, some of their brilliant pieces show a finely studded snake which speaks of the current trends. The work of these remarkable craftsmen brings to life the subtle variance in natural stones nestled in the magical landscape of floral design. %% “This collection adds a different edge to what Ramniklal & Sons have offered till now. We have pushed our boundaries and are very excited to incorporate the fourth generation of our client base. Rasleela to me is a reflection of a well-orchestrated team, expert craftsmanship and involves a variety of specialist skills. I now look forward to the response” says Vishal Dhanak, Owner of Roots by Ramniklal & Sons.