The concept to coat the book with diamonds was by Shashoua, as he explains "I am just happy that conspicuous displays of consumption can now be associated with writing, rather than fashion accessories". The editorial covers Shashoua's road to success during post-SovietRussia
"Dancing with the Bear" a biography of the leading entrepreneur Roger Shashoua, has been designed with 600 diamonds, making it a three-million-pound book for Russia’s rich and famous.
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