Not so long ago, in November 2010, Tara Jewels Ltd, an important player in the jewellery industry, made a grand entry onto the retail scene under the brand name of Tara Jewellers when the first company owned retail store was launched in Mumbai. Less than a year later, the brand boasts an impressive 31 stores in 19 cities covering the Northern, Central and Western regions of the country. The newest store opened in Pune and its elegant and classy interiors are aimed at making shopping a relaxed, pleasurable experience for customers,finds Roli Gupta.%%

The Pune store launch in July this year was a step forward in Tara’s sustained, ambitious expansion plans, with leading fashion models Carol Gracias and Pia Trivedi showcasing some gorgeous Tara jewellery at the launch. “Tara Jewellers already has two stores in the city and the new store launch is in keeping with the Indian retail revolution that has made branded jewellery the new market mantra,” says Vikram Raizada, Executive Director, Tara Jewels Limited. “Given the growing stature of Pune which is evident by international lifestyle and corporate brands setting up in the city, we feel this is the ideal location for Tara.” %% Apart from the growth plans, Tara Jewellers is also following a comprehensive retail branding strategy – their stores across the country follow the same format and décor, ensuring that the customer gets the “Tara shopping experience” every time they step into any Tara Jewellers store, wherever that may be. As the customer becomes more and more savvy and demanding, jewellers need to constantly reinvent themselves. Retailing jewellery is by no means an easy task – from superior designs, meticulous fi nishing and competitive pricing, retailers fi nd that it’s the complete shopping experience that brings the customer back, and this includes a gamut of activities including the store’s ambience and décor, the jewellery displays, the staff, the services offered and then some more. %% This business tenet is being followed to the T at Tara Jewellers. “With the new store format, our aim is to re-defi ne the way people shop for jewellery in India,” Vikram explains. “We are actually attempting to re-engineer the jewellery retail format through various innovative store features including freeing jewellery from the confi nes of the traditional heavy counters. We want the customers to touch and feel our pieces and to be comfortable and certain about the purchase.” %%

It is with this end in mind that Tara Jewellers hired international design consultancy Fitch to conceptualise and design the store format. The outcome is a light and airy look which is refreshing. The purple palette used throughout the store ensures that the exquisite jewellery is displayed to the optimum effect, and evokes an elegant feel. Modern lighting and unobtrusive and contemporary furniture make the approximately 1000 sq.ft area of the store look uncluttered and inviting. The ambience is on the whole pleasant and relaxing – important factors that ensure a hassle-free, easy time for all consumers, especially the fi rst time purchaser of diamond jewellery, who, in all probability, is nervous and apprehensive about making such an expensive purchase. All in all, a well thought out, smooth and simply remarkable jewellery shopping environment is what awaits the customer at Tara Jewellers’ stores. %% Clearly the customer’s comfort is of paramount importance, which is what has led to the creation of several innovative sections in the store – the Browse Wall, the Open Workshop, the Collections Wall, the C o n s u l t a t i o n Tables, the Education Wall are all concepts that involve the customer in direct interaction and make for a more personalised experience for her. They are integral to Tara’s basic philosophy. As Vikram puts it, “It has been our endeavour to encourage customers to make an informed decision. Tara provides a transparent jewellery buying experience through these innovations.” %%

Speaking about these unique sections of the store, Vikram elaborates, “The Browse Wall for instance gives the customer the opportunity to get up close and personal with Tara’s collections and pieces that are showcased on this wall with the pieces displayed vertically for the best browsing experience. The Open Workshop enables clients to see the ‘behind the scenes’ of Tara’s impeccable craftsmanship and also watch any changes or repairs in utmost transparency. The Collections Wall is an extensive display where different categories of jewellery – neckpieces, earrings, cuffs, bangles, et al – are grouped together. This enables the customer to view the various styling options available to her all in one glance.” %% But that is not all. There are more experiences in store for the Tara customer. “The Consultation Tables offer clients the chance to sit and have an in-depth discussion on their purchase options and get detailed information about the pieces from the trained staff,” continues Vikram. “The Education Wall is a wall dedicated to helping customers understand the finer points and workings about diamonds. Various technical aspects such the 4 Cs, diamond quality ratings, certification and so on are explained to help them make an educated, knowledgeable purchase.” Some more concepts that add to a transparent jewellery buying experience are the 100% buyback guarantee and the karatometer. Immediate and no-cost repair is another service that customers can avail of here. %% Not just the store, but the staff too is an important factor that ensures the “complete Tara shopping experience.” Warm, courteous and gracious with in-depth knowledge about jewellery – that is the hallmark of the staff here. The uniforms are styled beautifully and designed by celebrated fashion designer Rajesh Pratap Singh. They capture the ethos of the brand that they represent and are modern in their appeal. %%

The focus is and always will be on the customer who will eventually wear the jewellery. Her aspirations are Tara Jewellers inspiration.. With so much emphasis on the customer, we are curious about just who is the Tara customer. Evidently, a lot of thought has gone into defining the Tara woman. “The Tara woman is quintessentially Indian, yet contemporary in her outlook and in her style statement,” elucidates Vikram. “She is a versatile woman, confident in her choices and proud of the life she leads. She could be the fashionable young and glamorous urban professional making her first investment in an exquisite pair of diamond earrings; the 30-something trend-setting home maker who is shopping with her husband for a sparkling cocktail ring; the stylish soon-to-be-daughter-in-law who is looking for creative diamond mangalsutras and diamond jewellery for her soon-to-be daughterin- law. All these women, as different as they may seem, have a common thread to Tara – they understand quality, the importance of high perceived value and above all, share an appreciation for beautifully designed jewellery with international appeal.” %% To that end, the collections that are on display at the store are undoubtedly beautiful and cater to every pocket size, every occasion and of course every taste. “Extensive market research goes into identifying trends and conceptualising these collections,” explains Vikram. There are Signature collections that include the Bridal, Daily Wear and the Star Princess collection; the Festive and Celebrations Collections – for Diwali, Navratri, Akshaya Tritiya and Valentine’s Day. Moreover, there are special product lines as well – for Raksha Bandhan, gold and jewel encrusted rakhees; ornamental diyas and gold coins for Diwali; for Navratri with its garbhas and dandiyas, and Karwa Chauth there are the mesh plates and diyas. %% Tara Jewellers is well on its way to offering its refreshing customercentric experience to cities across India – from Mumbai, Pune and Nashik to Aurangabad, Nagpur and Ahmednagar, from Jalgaon, Solapur, and Kolhapur to Goa, Delhi and Ahmedabad, Baroda, Surat and Rajkot to Bhopal, Jabalpur and Indore – with a true commitment to bringing the international jewellery retail experience to India. %%

Tara Jewellers is also following a comprehensive retail branding strategy – their stores across the country follow the same format and décor, ensuring that the customer gets the “Tara shopping experience” every time they step into any Tara Jewellers store, wherever that may be.

The outcome is a light and airy look which is refreshing. The purple palette used throughout the store ensures that the exquisite jewellery is displayed to the optimum effect, and evokes an elegant feel.

The Browse Wall, the Open Workshop, the Collections Wall, the Consultation Tables, the Education Wall are all concepts that involve the customer in direct interaction and make for a more personalised experience for her. They are integral to Tara’s basic philosophy.

Not so long ago, in November 2010, Tara Jewels Ltd, an important player in the jewellery industry, made a grand entry onto the retail scene under the brand name of Tara Jewellers when the first company owned retail store was launched in Mumbai. Less than a year later, the brand boasts an impressive 31 stores in 19 cities covering the Northern, Central and Western regions of the country. The newest store opened in Pune and its elegant and classy interiors are aimed at making shopping a relaxed, pleasurable experience for customers,finds Roli Gupta.%%

The Pune store launch in July this year was a step forward in Tara’s sustained, ambitious expansion plans, with leading fashion models Carol Gracias and Pia Trivedi showcasing some gorgeous Tara jewellery at the launch. “Tara Jewellers already has two stores in the city and the new store launch is in keeping with the Indian retail revolution that has made branded jewellery the new market mantra,” says Vikram Raizada, Executive Director, Tara Jewels Limited. “Given the growing stature of Pune which is evident by international lifestyle and corporate brands setting up in the city, we feel this is the ideal location for Tara.” %% Apart from the growth plans, Tara Jewellers is also following a comprehensive retail branding strategy – their stores across the country follow the same format and décor, ensuring that the customer gets the “Tara shopping experience” every time they step into any Tara Jewellers store, wherever that may be. As the customer becomes more and more savvy and demanding, jewellers need to constantly reinvent themselves. Retailing jewellery is by no means an easy task – from superior designs, meticulous fi nishing and competitive pricing, retailers fi nd that it’s the complete shopping experience that brings the customer back, and this includes a gamut of activities including the store’s ambience and décor, the jewellery displays, the staff, the services offered and then some more. %% This business tenet is being followed to the T at Tara Jewellers. “With the new store format, our aim is to re-defi ne the way people shop for jewellery in India,” Vikram explains. “We are actually attempting to re-engineer the jewellery retail format through various innovative store features including freeing jewellery from the confi nes of the traditional heavy counters. We want the customers to touch and feel our pieces and to be comfortable and certain about the purchase.” %%

It is with this end in mind that Tara Jewellers hired international design consultancy Fitch to conceptualise and design the store format. The outcome is a light and airy look which is refreshing. The purple palette used throughout the store ensures that the exquisite jewellery is displayed to the optimum effect, and evokes an elegant feel. Modern lighting and unobtrusive and contemporary furniture make the approximately 1000 sq.ft area of the store look uncluttered and inviting. The ambience is on the whole pleasant and relaxing – important factors that ensure a hassle-free, easy time for all consumers, especially the fi rst time purchaser of diamond jewellery, who, in all probability, is nervous and apprehensive about making such an expensive purchase. All in all, a well thought out, smooth and simply remarkable jewellery shopping environment is what awaits the customer at Tara Jewellers’ stores. %% Clearly the customer’s comfort is of paramount importance, which is what has led to the creation of several innovative sections in the store – the Browse Wall, the Open Workshop, the Collections Wall, the C o n s u l t a t i o n Tables, the Education Wall are all concepts that involve the customer in direct interaction and make for a more personalised experience for her. They are integral to Tara’s basic philosophy. As Vikram puts it, “It has been our endeavour to encourage customers to make an informed decision. Tara provides a transparent jewellery buying experience through these innovations.” %%

Speaking about these unique sections of the store, Vikram elaborates, “The Browse Wall for instance gives the customer the opportunity to get up close and personal with Tara’s collections and pieces that are showcased on this wall with the pieces displayed vertically for the best browsing experience. The Open Workshop enables clients to see the ‘behind the scenes’ of Tara’s impeccable craftsmanship and also watch any changes or repairs in utmost transparency. The Collections Wall is an extensive display where different categories of jewellery – neckpieces, earrings, cuffs, bangles, et al – are grouped together. This enables the customer to view the various styling options available to her all in one glance.” %% But that is not all. There are more experiences in store for the Tara customer. “The Consultation Tables offer clients the chance to sit and have an in-depth discussion on their purchase options and get detailed information about the pieces from the trained staff,” continues Vikram. “The Education Wall is a wall dedicated to helping customers understand the finer points and workings about diamonds. Various technical aspects such the 4 Cs, diamond quality ratings, certification and so on are explained to help them make an educated, knowledgeable purchase.” Some more concepts that add to a transparent jewellery buying experience are the 100% buyback guarantee and the karatometer. Immediate and no-cost repair is another service that customers can avail of here. %% Not just the store, but the staff too is an important factor that ensures the “complete Tara shopping experience.” Warm, courteous and gracious with in-depth knowledge about jewellery – that is the hallmark of the staff here. The uniforms are styled beautifully and designed by celebrated fashion designer Rajesh Pratap Singh. They capture the ethos of the brand that they represent and are modern in their appeal. %%

The focus is and always will be on the customer who will eventually wear the jewellery. Her aspirations are Tara Jewellers inspiration.. With so much emphasis on the customer, we are curious about just who is the Tara customer. Evidently, a lot of thought has gone into defining the Tara woman. “The Tara woman is quintessentially Indian, yet contemporary in her outlook and in her style statement,” elucidates Vikram. “She is a versatile woman, confident in her choices and proud of the life she leads. She could be the fashionable young and glamorous urban professional making her first investment in an exquisite pair of diamond earrings; the 30-something trend-setting home maker who is shopping with her husband for a sparkling cocktail ring; the stylish soon-to-be-daughter-in-law who is looking for creative diamond mangalsutras and diamond jewellery for her soon-to-be daughterin- law. All these women, as different as they may seem, have a common thread to Tara – they understand quality, the importance of high perceived value and above all, share an appreciation for beautifully designed jewellery with international appeal.” %% To that end, the collections that are on display at the store are undoubtedly beautiful and cater to every pocket size, every occasion and of course every taste. “Extensive market research goes into identifying trends and conceptualising these collections,” explains Vikram. There are Signature collections that include the Bridal, Daily Wear and the Star Princess collection; the Festive and Celebrations Collections – for Diwali, Navratri, Akshaya Tritiya and Valentine’s Day. Moreover, there are special product lines as well – for Raksha Bandhan, gold and jewel encrusted rakhees; ornamental diyas and gold coins for Diwali; for Navratri with its garbhas and dandiyas, and Karwa Chauth there are the mesh plates and diyas. %% Tara Jewellers is well on its way to offering its refreshing customercentric experience to cities across India – from Mumbai, Pune and Nashik to Aurangabad, Nagpur and Ahmednagar, from Jalgaon, Solapur, and Kolhapur to Goa, Delhi and Ahmedabad, Baroda, Surat and Rajkot to Bhopal, Jabalpur and Indore – with a true commitment to bringing the international jewellery retail experience to India. %%

Tara Jewellers is also following a comprehensive retail branding strategy – their stores across the country follow the same format and décor, ensuring that the customer gets the “Tara shopping experience” every time they step into any Tara Jewellers store, wherever that may be.

The outcome is a light and airy look which is refreshing. The purple palette used throughout the store ensures that the exquisite jewellery is displayed to the optimum effect, and evokes an elegant feel.

The Browse Wall, the Open Workshop, the Collections Wall, the Consultation Tables, the Education Wall are all concepts that involve the customer in direct interaction and make for a more personalised experience for her. They are integral to Tara’s basic philosophy.

Not so long ago, in November 2010, Tara Jewels Ltd, an important player in the jewellery industry, made a grand entry onto the retail scene under the brand name of Tara Jewellers when the first company owned retail store was launched in Mumbai. Less than a year later, the brand boasts an impressive 31 stores in 19 cities covering the Northern, Central and Western regions of the country. The newest store opened in Pune and its elegant and classy interiors are aimed at making shopping a relaxed, pleasurable experience for customers,finds Roli Gupta.%%

The Pune store launch in July this year was a step forward in Tara’s sustained, ambitious expansion plans, with leading fashion models Carol Gracias and Pia Trivedi showcasing some gorgeous Tara jewellery at the launch. “Tara Jewellers already has two stores in the city and the new store launch is in keeping with the Indian retail revolution that has made branded jewellery the new market mantra,” says Vikram Raizada, Executive Director, Tara Jewels Limited. “Given the growing stature of Pune which is evident by international lifestyle and corporate brands setting up in the city, we feel this is the ideal location for Tara.” %% Apart from the growth plans, Tara Jewellers is also following a comprehensive retail branding strategy – their stores across the country follow the same format and décor, ensuring that the customer gets the “Tara shopping experience” every time they step into any Tara Jewellers store, wherever that may be. As the customer becomes more and more savvy and demanding, jewellers need to constantly reinvent themselves. Retailing jewellery is by no means an easy task – from superior designs, meticulous fi nishing and competitive pricing, retailers fi nd that it’s the complete shopping experience that brings the customer back, and this includes a gamut of activities including the store’s ambience and décor, the jewellery displays, the staff, the services offered and then some more. %% This business tenet is being followed to the T at Tara Jewellers. “With the new store format, our aim is to re-defi ne the way people shop for jewellery in India,” Vikram explains. “We are actually attempting to re-engineer the jewellery retail format through various innovative store features including freeing jewellery from the confi nes of the traditional heavy counters. We want the customers to touch and feel our pieces and to be comfortable and certain about the purchase.” %%

It is with this end in mind that Tara Jewellers hired international design consultancy Fitch to conceptualise and design the store format. The outcome is a light and airy look which is refreshing. The purple palette used throughout the store ensures that the exquisite jewellery is displayed to the optimum effect, and evokes an elegant feel. Modern lighting and unobtrusive and contemporary furniture make the approximately 1000 sq.ft area of the store look uncluttered and inviting. The ambience is on the whole pleasant and relaxing – important factors that ensure a hassle-free, easy time for all consumers, especially the fi rst time purchaser of diamond jewellery, who, in all probability, is nervous and apprehensive about making such an expensive purchase. All in all, a well thought out, smooth and simply remarkable jewellery shopping environment is what awaits the customer at Tara Jewellers’ stores. %% Clearly the customer’s comfort is of paramount importance, which is what has led to the creation of several innovative sections in the store – the Browse Wall, the Open Workshop, the Collections Wall, the C o n s u l t a t i o n Tables, the Education Wall are all concepts that involve the customer in direct interaction and make for a more personalised experience for her. They are integral to Tara’s basic philosophy. As Vikram puts it, “It has been our endeavour to encourage customers to make an informed decision. Tara provides a transparent jewellery buying experience through these innovations.” %%

Speaking about these unique sections of the store, Vikram elaborates, “The Browse Wall for instance gives the customer the opportunity to get up close and personal with Tara’s collections and pieces that are showcased on this wall with the pieces displayed vertically for the best browsing experience. The Open Workshop enables clients to see the ‘behind the scenes’ of Tara’s impeccable craftsmanship and also watch any changes or repairs in utmost transparency. The Collections Wall is an extensive display where different categories of jewellery – neckpieces, earrings, cuffs, bangles, et al – are grouped together. This enables the customer to view the various styling options available to her all in one glance.” %% But that is not all. There are more experiences in store for the Tara customer. “The Consultation Tables offer clients the chance to sit and have an in-depth discussion on their purchase options and get detailed information about the pieces from the trained staff,” continues Vikram. “The Education Wall is a wall dedicated to helping customers understand the finer points and workings about diamonds. Various technical aspects such the 4 Cs, diamond quality ratings, certification and so on are explained to help them make an educated, knowledgeable purchase.” Some more concepts that add to a transparent jewellery buying experience are the 100% buyback guarantee and the karatometer. Immediate and no-cost repair is another service that customers can avail of here. %% Not just the store, but the staff too is an important factor that ensures the “complete Tara shopping experience.” Warm, courteous and gracious with in-depth knowledge about jewellery – that is the hallmark of the staff here. The uniforms are styled beautifully and designed by celebrated fashion designer Rajesh Pratap Singh. They capture the ethos of the brand that they represent and are modern in their appeal. %%

The focus is and always will be on the customer who will eventually wear the jewellery. Her aspirations are Tara Jewellers inspiration.. With so much emphasis on the customer, we are curious about just who is the Tara customer. Evidently, a lot of thought has gone into defining the Tara woman. “The Tara woman is quintessentially Indian, yet contemporary in her outlook and in her style statement,” elucidates Vikram. “She is a versatile woman, confident in her choices and proud of the life she leads. She could be the fashionable young and glamorous urban professional making her first investment in an exquisite pair of diamond earrings; the 30-something trend-setting home maker who is shopping with her husband for a sparkling cocktail ring; the stylish soon-to-be-daughter-in-law who is looking for creative diamond mangalsutras and diamond jewellery for her soon-to-be daughterin- law. All these women, as different as they may seem, have a common thread to Tara – they understand quality, the importance of high perceived value and above all, share an appreciation for beautifully designed jewellery with international appeal.” %% To that end, the collections that are on display at the store are undoubtedly beautiful and cater to every pocket size, every occasion and of course every taste. “Extensive market research goes into identifying trends and conceptualising these collections,” explains Vikram. There are Signature collections that include the Bridal, Daily Wear and the Star Princess collection; the Festive and Celebrations Collections – for Diwali, Navratri, Akshaya Tritiya and Valentine’s Day. Moreover, there are special product lines as well – for Raksha Bandhan, gold and jewel encrusted rakhees; ornamental diyas and gold coins for Diwali; for Navratri with its garbhas and dandiyas, and Karwa Chauth there are the mesh plates and diyas. %% Tara Jewellers is well on its way to offering its refreshing customercentric experience to cities across India – from Mumbai, Pune and Nashik to Aurangabad, Nagpur and Ahmednagar, from Jalgaon, Solapur, and Kolhapur to Goa, Delhi and Ahmedabad, Baroda, Surat and Rajkot to Bhopal, Jabalpur and Indore – with a true commitment to bringing the international jewellery retail experience to India. %%

Tara Jewellers is also following a comprehensive retail branding strategy – their stores across the country follow the same format and décor, ensuring that the customer gets the “Tara shopping experience” every time they step into any Tara Jewellers store, wherever that may be.

The outcome is a light and airy look which is refreshing. The purple palette used throughout the store ensures that the exquisite jewellery is displayed to the optimum effect, and evokes an elegant feel.

The Browse Wall, the Open Workshop, the Collections Wall, the Consultation Tables, the Education Wall are all concepts that involve the customer in direct interaction and make for a more personalised experience for her. They are integral to Tara’s basic philosophy.