Dassani Brothers unveiled its Sanjoli collection inspired by the essence of the universe and a fusion of the colours of nature. The collection is made with 18 KT gold and comprises neckpieces, earrings, bangles and rings. Sanjoli is handcrafted by experienced artisans using syndicate quality uncut diamonds or polki, round brilliant-cut diamonds, different types of emeralds, sapphires, rubies, and corals. This makes the collection inundated with colours that represent lush forests, rocky deserts, bright flowers, and dark clouds that define the beauty of living.

The collection totally enticed the customers, along with Victorian-style jewellery and statement pendant and necklace sets. IIJS is one of the largest B2B gems and jewellery exhibitions where most of the global and Indian industry leaders exhibit their business and showcase their best jewellery collections every year. Dassani Brothers has been participating in the exhibition for the past 17 years and this time around recorded 180 visitors and 19 new clients, leading to a positive spike in sales of nearly 10-15% as compared to the previous year. Commenting on the exhibition, Sumit Dassani, Partner at Dassani Brothers, said, “IIJS has taken great initiatives this year, such as giving standard booths to every exhibitor and allocating distinctive jewellery brands in the same hall. There were nearly 300 new exhibitors, which was an opportunity for all of us to connect with each other. Sustaining during difficult times is itself a challenge for manufacturers like us, but IIJS gives us a grasp of the new trends and a vision to expand our business. We’ve seen an increase in footfall at our booth, along with new clients. The number of clients from North India was greater this time.”

Sanjoli collection is exclusively available on www.dassanibrothers.com