ORRA, has expanded its retail presence with the launch of the 58th store in Mumbai’s commercial hub, Andheri West.

The sprawling store spans 5,500 sq.ft., making it the largest showroom for ORRA in India. The store houses the latest diamond jewellery collection from ORRA, with exclusive bridal designs, as well as its platinum collection for men and women. ORRA’s patented 73-faceted Crown Star diamond is available exclusively at ORRA Stores. The all-new showroom also has two dedicated bridal zones.

Dipu Mehta, Managing Director, ORRA said, “It gives me great pride and joy to announce the launch of India’s largest ORRA showroom in Mumbai at Andheri, West. As always, we strive to provide our esteemed clientele with the best shopping experience. Our brand-new outlet takes our store count to 11 in Mumbai and 58 in India. Mumbai has been a key market for ORRA and with this launch, we aim to strengthen our brand presence and craft a lasting shopping experience for our customers. This collection at the store is thoughtfully curated keeping in mind the overall demand for diamond bridal jewellery and the evolving tastes and choices of our customers.”

The store houses a wide range of necklace set designs and bangles in 14k yellow gold in SI-U diamond quality. The key highlight of the collection is the ‘Magnetic Bangle’, which enables customers to wear the same pair of bangles in three to four different ways.