Mia by Tanishq announced the use of 100% recycled gold for manufacturing its jewellery. Mia by Tanishq has also unveiled various new initiatives towards building an inclusive jewellery brand with respect to environment, resources and consumers. As a part of the Environment day theme ‘Only One Earth’, Mia by Tanishq has taken a green leap forward. Mia’s larger vision for sustainability includes various initiatives and programs that contribute towards building a society with clean energy and a conscious lifestyle. Along with Mia by Tanishq, Titan jewellery division join hands towards the commitment to make strides to improve energy management, water conservation and reduce carbon emissions with a resolve to make a change by contributing towards a greener earth. Speaking on brand’s sustainability initiatives, Ajoy Chawla, CEO, Jewellery Division, Titan Company Ltd said “The jewellery division has set ambitious sustainability goals of becoming carbon neutral and water positive in manufacturing by 2030. Further, as part of our Responsible Sourcing initiative, we have a robust 4-P framework - People, Place, Process & Planet in place with all our vendor partners, to ensure they meet our definition of standard requirement for their operations, by the end of this fiscal. All our jewellery retail stores are also moving towards becoming more energy and water efficient through multiple initiatives. While 40% of the total gold used in the division for manufacturing jewellery is recycled, I'm delighted to share that 100% of gold used for 'Mia by Tanishq' is now recycled gold, reducing the need for mining fresh gold. Further, in keeping with this year's Environment Day theme of 'Only One Earth', a tree will be planted in 8 villages of Bhilwara, for every customer who buys from a Mia store in the month of June.