Prima Gold, a worldwide leader in 24K gold jewellery, founded in 1992 by the Pranda Group, has been selected as an Honouree in the Brand of the Year – Retail category of the JNA Awards 2016. The JNA Awards, now in its fifth year, is a premier awards program that recognizes and celebrates excellence and achievement in the jewelry and gemstone industry, with a focus on the advancement of the trade in Asia.

Prima Gold has a strong commitment to delivering products that exceed consumers’ expectations. Through its handmade signature ‘silk-line’ technique, which requires meticulous and sophisticated craftsmanship, Prima Gold is unmatched in the jewellery industry. With designs inspired by nature, each Prima Gold product is a remarkable heirloom quality creation that can be passed down from generation to generation.

Exceptional customer service also elevates the Prima Gold brand. Visitors to Prima Gold retail shops are warmly welcomed by service-minded jewelry consultants, who recognise that a consumer’s purchasing experience, should be extremely special. Prima Gold salespeople are selected for their ability to connect with consumers and pride themselves on leaving lasting, positive impressions.

Ms. Pranee Khunprasert, Managing Director (Marketing), Pranda Group said: “Being recognized in the JNA Awards 2016, the ‘Oscars’ of the jewellery industry, is such a great honor for the Prima Gold brand. Our commitment and promise to deliver the finest 24K gold jewellery, together with remarkable shopping experiences, has earned Prima Gold a position as a trusted consumer retail brand and ‘The World’s Choice of Purest Gold Jewelry’.”

“I look forward to using this recognition as momentum for upcoming projects around the world and as we celebrate the upcoming 25th Prima Gold Anniversary, which will include new collections as well as special collaborations with well-known Thai fashion designers.”

Letitia Chow, Founder of JNA, Director of Business Development – Jewellery Group at UBM Asia, and Chair of the JNA Awards judging panel, remarked, “I would like to extend my heartfelt thanks to members of the judging panel who once again, dedicated their time and effort to come up with an outstanding list of shortlisted companies. This year, we saw the submission of more than 100 quality entries, and it has reached more regions and companies than before.”

This year’s JNA Awards Ceremony and Gala Dinner will be held on Wednesday, 14 September, at the InterContinental Hong Kong.

Visit the Pranda Group Booth3B503 and 3C103 in Hong Kong Jewellery& Gem Fair during September 15 – 19, 2016.