Swarovski Gemstones participated as a trend partner with an exclusive beautiful lounge at the tenth edition of The India International Fashion Jewellery and Accessory Show, scheduled from 20 – 23 August 2016, organised by Raddiant Expositions Ltd. at Bombay Exhibition and Convention Center, Mumbai, India.

The show witnessed the presence of beautiful and glamorous Bollywood celebrities Ms. Mugdha Godse and Ms. Mandana Karimi as guest of honors and Ms. Archana Kochhar – renowned bollywood fashion designer as special guest invitee cherished the fabulous Jewellery made with Swarovski Zirconia showcased at the Swarovski lounge.

The Fashion Jewellery industry’s “official platform” was in high spirits, completing its beautiful journey of a decade, with thousands of buyers joining in from all corners of India and the world. The tenth edition facilitated grander business opportunities to about 200+ suppliers and 11,000+ quality trade buyers from all across the globe. The buyer-turnout was a record breaking one, with buyers joining-in from 250+ Indian cities towns from over 20 Indian states, and internationally from all 7 continents of the world, showing great appreciation for the trend-setting designs and quality products to be displayed at the IIFJAS. IIFJAS is famously known as the platform that showcases most exclusive and latest in jewellery trends & accessories, presented by numerous new players and major manufacturing brands of India and overseas. The show witnessed a growth by over 15% than the previous year.

Swarovski Gemstones Business has a very strong presence in the Gold, Silver and Fashion Jewellery industry of India. Being the most essential business segment for the Pure Brilliance Swarovski Zirconia, it has succeeded in creating an alternate product brand category after diamond i.e. Swarovski Zirconia.

Since its inception, innovation has been at the forefront of the company. The objective of Swarovski to participate in IIfJAS 2016 was to create awareness about the brand and its products, shaping business opportunities through direct association with the customers. The positive response of the visitors and customers was overwhelming and their intrigued interest in our new product launch was substantiated by flowing enquiries.

Further Rajendra Jain, Managing Director, India quoted –

“Swarovski Zirconia has become very popular and fastest growing ingredient next to diamond in the fine gold jewellery segment in India. And now Silver is positioning well among the precious metals and it’s already on the runway like never before.

Style, the price of gold and a growing market for mid-priced jewellery have led many Jewellers, brands and designers to turn to Silver and Fashion Jewellery as their medium of choice.

Let’s join the new game of Silver & Fashion Jewellery made with SWAROVSKI ZIRCONIA before it’s late.”