In celebration of this wonderful season of togetherness, ORRA, one of India’s most preferred jewellery brands has recently launched a stunning collection of couple love bands as part of its Infinity Collection. A curation of exquisite couple rings in timeless platinum, the bands aim to signify the message to the one you love that that you will always be by their side.

Witnessing a growth curve with the modern jewellery consumer, platinum is also a new favourite amongst brides and grooms. Being the first to introduce the Platinum Couples Collection of love bands, ORRA is upbeat about its latest launch and continues to see a rising preference amongst couples more so the newly engaged couples. Working with the different emotions associated to love and with Valentine’s Day right round the corner, the new collection celebrates how two people bound together by fate; grow to cherish the love that they share.

Commenting on the launch of the collection, Vijay Jain (CEO and Director – ORRA) says, “On account of demonetization, while there is a concern with both dates and spends for the wedding season, engagements on the other hand are witnessing robust growth. While weddings are social in nature, engagements are more personal and a commitment to each other. It is a celebration between the couple and their immediate family. The preference of choice is love bands in platinum and what is interesting is that it is becoming a favorite not only amongst newly engaged couples, but also amongst those renewing the vows that they made to each other five or even ten years ago! Therefore, in spite of the market slowdown currently, we are seeing a rising interest in this segment. Keeping this in mind, we saw it as the most opportune time to launch our new platinum love band collection ‘Infinity’. Styled around Greek symbolism, the collection comes studded with exquisite Belgian diamonds, serving as a perfect engagement, anniversary or Valentine’s gift.”

Available in a series of designs themed around the concept of ‘us’, the collection is made available across all of ORRA’s 32 stores across 24 cities. For more details log onto www.orra.co.in

More about ORRA’s Infinity collection:

The Infinity collection consist of couple rings, which have the word “US” meaning being together, concealed dramatically, in the lines and arrays in the design. The collection is a celebration of togetherness and the love that keeps a couple together.

Every design has the word “US” written either in the filigree pattern, or the air gap or etched pattern. In certain designs, alphabet “U” has been merged within the alphabet “S”. The rings have been fused with Rose Gold along with Platinum to enhance the simplicity and style of designs.