From clothes to fine jewellery, now everything is available for shopping online. However, shoppers are still far behind when it comes to being comfortable with shopping online for fine jewellery, especially rings. While it is comparatively easier for buyers to imagine themselves in a piece of clothing, for a ring, it becomes quite tough to understand if it will look nice on their fingers, will suit their complexion, size of the solitaire, etc. That is why Candere has introduced its new feature - Virtual Try On, to aid those who want a more realistic experience of online shopping.

Virtual Try On enables the user to visualize on their phone screen how a solitaire ring will look on their hand without the hassle of imagining, measuring solitaire sizes and venturing out to retail stores in the hope of finding a similar looking ring for a try on. At Candere, in order to try on a solitaire ring virtually, customers can head over to the Diamond Solitaire Ring section from their mobile or tablet, choose a ring of their choice and tap 'Try On'. Take a picture of their hand and the ring appears on the screen. Place it on any finger virtually. Buyers may also change the colour of Gold, i.e. White Gold or Yellow Gold.

The biggest advantage of shopping online for rings is the access to the huge catalogue which is not available at stores, along with variety of solitaire sizes, metal colours and purity, as well as diamond quality and grades.

In the words of CEO, Rupesh Jain, "People in India are still not comfortable with online shopping, especially rings. We have introduced Virtual Try On at Candere to give our buyers an idea of how the ring will look on their finger. We believe in solving problems and hopefully we will come up with many such features that will enable our users to have a flawless retail like experience."