This launch was embarked with an exhibition named ‘Heritage’, and was organized from 11th January to 13th January. The 3 daylong event witnessed exclusive masterpieces by Aisshpra, and style consultation by stylist Prerna Makharia. Attended by more than 300 HNIs, the boutique launch was a grand success.

Furthermore, an innovative augmented reality tool called MirrAR was also released on this occasion. In addition, it also comprised of jewellery stylist Prerna Makahria consulting more than 300 HNIs who attended the event, on style and trends. It was inaugurated by Shri Bal Krishna Saraf, Founder of the brand as well as senior most member of the Aisshpra family.

This boutique display included an array of larger than life masterpieces created using impeccable craftsmanship such as kundan, jadau, meenakari, temple etc which took inspiration from cultures reflected by different parts of India. Additionally, two exquisitely crafted collections titled ‘Reign of Ruby & Flight of Fantasy’ proved to be highlights of this glittering event. With launch of Augmented reality platform MirrAR, Aisshpra Boutqiue becomes Uttar Pradesh’s first brand to make virtual jewellery experience available for their customers. It was introduced as a side show by the brand to explain to its clientele on how to make choices using real time virtual jewellery. In other words, this technology was launched to illustrate how any geographical or time barriers that a customer might face many a time can be avoided.

The overall objective of the event though was to provide the customers an opportunity to explore high end luxury jewellery as well as style consultation so that every Aisshpra patron, whether a baarati or the bride, can shine at the wedding functions this wedding season. “As a brand, Aisshpra stands for bringing fresh concepts to our market. And so, Aisshpra Heritage exhibition was an attempt to provide our high end customers a personalized experience while showcasing premium pieces. The aim was also to make bridal jewellery shopping a luxurious experience. We are glad that, like all our initiatives the launch of this event too has been a success” said Mr. Vaibhav Saraf, Director, Aisshpra Gems & Jewels.