Shekhar Raja Jewellers launched a brand “YUG” by Tanvi Gold Cast, an exclusive gold jewellery embellished with Swarovski Zirconia for the first time in Jabalpur, Madhya Pradesh. The Chief Guest for the launch ceremony were Mr. Rajendra Jain - MD, Swarovski Gemstones India and Mr. Bipin Viradiya Founder Director, Tanvi Gold Cast along with Mr. Shekhar Saraf, Mr. Raja Saraf, CA. Dhananjay Saraf and entire Saraf family.

The entire Jewellery fraternity of Jabalpur and Madhya Pradesh remained present and witnessed the event. The radio show – EK Mulaquat with Mr. Rajendra Jain - MD, Swarovski Gemstones India at 94.3 my FM radio Jiyo Dil Se Jabalpur, was planned on the occasion of Shekhar Raja Jewellers inauguration ceremony. The radio talk show on 94.3 My FM Radio created enormous excitement and entire Jabalpur visited this grand launch.

“YUG” by Tanvi Gold Cast, an exclusive gold jewellery embellished with Swarovski Zirconia as brilliant as diamond has truly become the favorite of everyone at Jabalpur & entire Madhya Pradesh. Shekhar Raja Jewellers has received overwhelming response through this launch and shop remained opened till 1 am for 3 days and had a good sales turnout. Jabalpur and entire Madhya Pradesh have experienced a new trend of gold Jewellery with Swarovski Zirconia and jewellers were very much excited to see and buy an exclusive range of designs with Swarovski.