C Krishniah Chetty Group of Jewellers have unveiled the spectacular Swarna Akarshana Bhairava idol in a limited edition of only 150 pieces, especially for Akshaya Tritiya.

This piece of art took about 6 months to craft and bring to life the subtle nuances of Hindu mythology. With over 5000 years of writing and understanding by the ancient Indian Puranas (scriptures of Hindu priests), Indian texts depict Lord Swarna Akarshana Bhairava as the power behind Lord Kubera (the God of Wealth) and Goddess Lakshmi (the Goddess of Prosperity). A popular icon in the Indian pantheon, this offering in silver, gold & diamond is specially admired by clients of all communities including the Veerashaivas, Vokkaligas, Lingayats, and devotees of all faiths.

According to C. Vinod Hayagriv, MD & Director, C Krishniah Chetty Group of Jewellers,”There are no known precious metal, and specially expertly crafted, hand finished, hand painted symbols, depicting this powerful and benevolent Lord of material blessings. The scriptures specifically cite the power of Lord Swarna Akarshana Bhairava to protect the devotee, worshiper to overcome financial, fiscal, money and material discomforts. In today’s life, one sees rampant news of people having difficulty in balancing market pressures, tough government norms, banks pressing for repayments, and overall high pressures. Hence this Akshaya Thrithiya, C Krishniah Chetty Group’s highly crafted, artefact – a religious acquisition is not only timely but a wonderful opportunity to add to one’s collection for any home and office.”

The product is blessed by a special ceremony performed before opening to sale. The little booklet inside guides the devotee how to handle and what simple prayers are recommended, The company has also recorded a melodious rendering by Bengaluru singer Chaitra reciting an upbeat chanting, to a contemporary tune, that may be played in the mornings or anytime during the day in any beautiful living space.