PNG Jewellers one of India’s leading jewellery brands have partnered with Forevermark India, the diamond brand from De Beers Group to retail Forevermark diamonds across all their stores in India. As one of the most trusted and stringent diamond grading processes, less than 1% of the world’s diamonds are tagged as Forevermark diamonds. Similarly, PNG Jewellers is renowned for its high standards of precision and quality in crafting their diamond jewellery. So, the marriage between these two brands is truly a match made in heaven as they launch the Fab 5 Collection.
The collection features beautiful Forevermark diamonds with a unique inscription number assuring the consumer that it is natural and untreated. The collection comprises of beautifully crafted rings, earrings, pendants, mangalsutra and bracelets. This collection can be purchased either as a set or individually according to customer preference. Extensive research by PNG Jewellers has revealed that one of the most prized possessions in a woman’s jewellery box is a pair of bangles. PNG along with Forevermark has created a set of bangles using these exceptional diamonds allowing lifetime upgrading of diamond size.
Talking about their partnership Sachin Jain, President, Forevermark India shares, “We believe that PNG Jewellers is the right partner for Forevermark as they have extensive knowledge of the audience and their aspirations. In Saurabh Gadgil we see a partner who is forthright and has based his business on scientific knowledge and professional behaviour. His enthusiasm for offering the best products complete with transparent practices is what makes PNG Jewellers a leader in the jewellery market in India. This collection aims to offer high quality diamond jewellery to consumers in tier 2 and tier 3 cities of India while relieving them of any worry of the purity of diamonds used.”
Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers commented, “We are thrilled to partner with Forevermark and with Sachin Jain who has always encouraged us to try new things. Indian consumers have placed their trust in the Forevermark brand and so creating this partnership seems natural. For a few years, there have been lots of changes in the retail jewellery segment as emphasis has been placed on whether the diamonds are naturally mined, which mine the diamonds belong to, certification and so on. Awareness on diamonds and diamond jewellery has increased in tier 2 and tier 3 cities as well as rural markets. We share common objectives with Forevermark of selling good quality jewellery and offering the best possible product to our consumers.”