Custodians of trends, Luxury jewellery brand ANMOL brings an innovative Kinetic Jewellery collection ‘Tick Tock’ to celebrate the season of love, that gives the millennial lovers #couplegoals. The brand also makes its TikTok Debut with the collection, becoming one of the first luxury brands from India to be on the trending App.

‘Tick Tock’ Collection brings with it minimalist pendants casted in 18k rose gold and white gold suspended on gold chains. Some pendants bring Diamond studded ‘I Love You’ motif whereas some have hearts, butterflies or birds with sprinkle of diamonds. What makes the collection unique is that the pendants encase clockwork mechanism and when the gold chain that passes through the pendant moves, the gear inside the pendant rotates in a sequence forming unique love inspired kaleidoscope of patterns making ‘Tick Tock’ truly unique and boomerang worthy. The collection is also fidget worthy due to the designs it forms making it a wearable Fidget Spinner.

The Clockwork movements of the collection are inspired from the manual time pieces and represent the moments spent with your love. Tick Tock also embarks Anmol’s foray on the social app Tiktok where the collection is unveiled on the app in a unique video campaign. ‘Tick Tock’ by ANMOL is an ideal Valentines Day gift for your Insta-friendly Valentine and is apt for daily wear.

The edition is showcased at ANMOL’s Outlet in Turner Road, Mumbai. One can also explore the designs on brand’s latest TikTok Handle @anmoljewellers and their Instagram page @anmoljewellers About: ANMOL has been creating unique masterpieces since 33 years. Known for its exceptional designs, craftsmanship and attention to detail, ANMOL is the preferred jewellery brand among the crème de la crème. From daughters of leading business and industrial homes in India and overseas to glamorous Bollywood actors and creative fashion designers, ANMOL is the jewellery hub for all.

The desire to create, innovate and evolve with every single masterpiece is what makes ANMOL a brand to reckon with.