Uttar Pradesh’s leading jewellery brand, Aisshpra Gems and Jewels, donates 11 Lakh to support those who are affected by the Pandemic caused by the novel Coronavirus. While everyone across the world is impacted by this novel virus, Aisshpra Gems & Jewels, being aware of their corporate social responsibilities comes forward in order to do their bit with their contribution. The donation is given to District Magistrate Vijayendra Pandian who will utilise this money to buy resources and essentials for the financially under privileged members of the society to survive the lockdown.

In past as well, the brand has always come forward under their CSR wing Aisshpra Foundation to support the community during times of distress. Be it painting the graphiti walls to beautify the city or coming forward to provide rescue packages to flood victims during the Gorakhpur floods, the brand has played its role in the society as an ideal and inspiration.

“We all are affected by the crisis nobody saw coming in some or the other way. It is our duty to support the weaker section of the society and we are trying to do our bit in helping them survive this. We hope that the lockdown helps India contain the virus and things go back to normal soon,” said Atul Saraf, Director, Aisshpra Gems and Jewels.