Malabar Gold & Diamonds is offering online gold buying facility for its customers who are unable to come out of their houses because of nationwide lockdown to fulfil the ritual of purchasing gold on the auspicious occasion of Akshaya Tritiya and also launching #PromiseToProtect campaign on social media pandemic to mark the occasion of Akshaya Tritiya by promising to protect what's precious. Being promoted via SMS, WhatsApp, emailer, Facebook, Instagram, Google search and Google network, the campaign will offer 30 per cent discount on making charges of gold jewellery, up to 20% discount on diamond value and 5 per cent cashback on transactions above Rs. 15,000 on SBI credit cards. The offer will be valid till April 26.

The online gold purchase facility comes with the rate protection advantage i.e. customers can avail the jewellery at the booked rate or prevailing rate whichever is lower.

"In these difficult times, we are always looking for a sign of hope and good luck, and Akshaya Tritiya has traditionally always been such a time. For those who wish to make a safe investment during this time, gold offers the perfect opportunity to #PromiseToProtect a prosperous future for one's family. We have already made a #PromiseToProtect those who are putting their lives at risk for us with all the help they need," said Ahammed MP, Chairman, Malabar Group.