As part of the association, the women athletes will be seen wearing jewellery pieces that include contemporary necklaces, pendants and earrings from Mia by Tanishq’s signature collections at the Olympics
Jewellery brand Mia by Tanishq has announced that it is partnering with women athletes who are representing India at Tokyo Olympics. The brand has collaborated with table tennis player Manika Batra, archer Deepika Kumari, boxer Pooja Rani, and hockey players Navjot Kaur and Rani Rampal, among others, to become their style partner at the games.
As part of the association, these women athletes will be seen wearing jewellery pieces that include contemporary necklaces, pendants and earrings from Mia by Tanishq’s signature collections at the Olympics.
Mia is also rolling out ‘#ShareTheShine’ campaign through which the brand is celebrating the lesser-known aspects of these athletes that goes beyond their commitment to the sports. As a part of the association, Mia has filmed short videos, which will help viewers get a sneak peek into the lives of the athletes.
Shyamala Ramanan, business head, Mia by Tanishq, said that the top athletes are representing India on the world map and are elevating Mia by Tanishq on a global platform as highly recognized as the Olympics.
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