ORRA unveiled its limited-edition collection in collaboration with Falguni & Shane Peacock in Hyderabad
ORRA, one of India’s leading diamond jewellery brands, has collaborated with celebrated fashion couturier Falguni & Shane Peacock to introduce its first-ever designer bridal jewellery line. The collection has been designed featuring ORRA’s signature Crown Star diamonds with Falguni & Shane Peacock’s distinct style of modern tradition. A special reveal was hosted at ORRA’s flagship Begumpet store in Hyderabad, graced by Falguni & Shane Peacock, Dipu Mehta, Managing Director, ORRA, and Cecil de Santa Maria, COO, ORRA.
Disha Patani, the face of ORRA, looks stunning sporting the collection dressed in Falguni & Shane Peacock. Commenting on the collection, Patani said, “I am elated to be a part of this beautiful collection launched by ORRA. ORRA is a brand that embodies femininity and beauty, and the collection captures what we, as modern women, want.”
The unveiling of the collection was showcased with a special fashion presentation at the in-store preview, with social distancing measures in place. Brand patrons joined in to celebrate ORRA’s mastered legacy of Belgium craftsmanship in the new ORRA Crown Star collection by Falguni & Shane Peacock.
Speaking on this occasion, Mehta said, “We at ORRA are constantly looking at distinctive creations with the legacy of artistry, unrivaled craftsmanship and creative collaboration. This is our first ever designer engagement that brings a distinct creative flair to the world of bridal jewellery. Our partnership with Falguni & Shane Peacock is a testimony of celebrating every bride of India who must outshine on her special day with diamonds. The very talented designer duo compliments this new collection with their high-quality technique and a perfect mélange of contemporary designs featuring the 73 facet Crown Star diamond.
“Our aim has always been to create a brand proposition which our associates, partners and customers can be proud of. We want our customers to discover extraordinary designs, engage in enriching experiences and connect truly with the brand promise. ORRA wants to make every bride feel special this wedding season.”
Speaking about their jewellery collection with ORRA, Falguni & Shane Peacock said, “ORRA is synonymous with quality craftsmanship and exquisite jewellery. They believe in pushing the boundaries with imagination, thus giving us impeccable pieces of jewellery. The collaboration came to wonderful fruition as these are the same virtues Falguni Shane Peacock rests on. Designing and creating these six timeless pieces with a brand that aligns with ours made it a great experience overall. The modern bride was our inspiration for this particular line of jewellery. Today’s bride wants to invest and have her hands-on exquisite pieces that can be reused, worn again, layered and styled with everything, right from heritage jewellery to fashion accessories; and that is what we’ve kept in mind for each of the pieces we created.”
The collection has been designed for the new-age bride who loves expressing herself with her jewellery while being deep rooted in traditions. The price of the collection starts from Rs 12,00,000.
Be the first to comment