The dates for the prestigious JJS-IJ Jewellers’ Choice Design Awards 2021 powered by GIA have been announced -- jewellery designers, manufacturers and retailers across the country can send in their entries and become a part of this highly-acclaimed event.

This will be the 11^th edition of the much-talked-about Design Awards, with the best of talent expected to participate in the competition. 

New features and new categories are being introduced this year, with some of them being Pearl Jewellery (for jewellery manufacturers); Theme-based Jewellery of the Year, with the themes ranging from Sea Life to Best Bridal Design in Gold and Diamonds (for jewellery retailers); and GIA Emerging Designer of the Year (for students).

Talking about the awards, Arpit Kala, the organizer of the show, said, “It gives me immense happiness to announce that this year’s Jewellers’ Choice Design Awards will be recognizing students for their creativity and spirit of enterprise. The Awards celebrate designers all over the country, and including students in this endeavour is the icing on the cake. I look forward to a very stimulating interaction with all the parties – designers, manufacturers, retailers and students.”

The registration for the awards will open on September 15, and close on October 30. The first round of voting will take place between November 10 and November 12, with the nominations being announced on November 15.

The Grand Jury Meet will be held on November 27, and the winners will be announced on December 24 in the Gala Award Night.

This year, the pre-event promotion will be done on a bigger scale than in previous years. A panel of experts from the fields of architecture and fashion will evaluate the retail category designs through a secure online voting platform. Three to five designs with the maximum votes will qualify for the second round of voting by the panel of experts. The award-winning designs will feature in the Special Awards Supplement in January 2022; they will also be featured across all social media platforms.

The IJ Jewellers’ Choice Design Awards is organized by the Indian Jeweller Magazine and is presented by the Jaipur Jewellery Show and powered by GIA. Category partners include Radhika Jewels for Temple Jewellery and Geeta Shyam Jewellers for Best Bridal Designs. The logistics partner will be BVC Logistics, with the media partner being Diamond World magazine.