Reliance Jewels, one of India’s most trusted jewellery brands, has launched an exquisite collection of fine jewellery, “Kaasyam”, to mark the beginning of this festive season. The collection is inspired by the art and culture, temples and architectural marvels that personify Banaras’s rich heritage, tradition and beliefs.

Customers get to choose from a variety of intricately designed and tastefully crafted jewellery pieces themed on art forms of Kashi Vishwanath Durga Kund temple, Ratnesh Mahadev temple, Vishalakshi and Buddhist temple, Ramnagar Fort, Tulsi Ghat, Ancient Gateways & Jantar Mantar, along with the Banarasi Saree, Ganga Aarti, Ganga Ghat, and the vibrant and beautiful art forms of Gulabi Meenakari and Repousse.

To continue with the design legacy and to make the festivities of Navratri, Durga Puja, Diwali and Dhanteras, as well as special occasions like weddings, even more special for their customers, the brand has launched this collection that celebrates the rich cultural heritage, architectural marvels and arts of Banaras in the form of beautiful necklaces, earrings and bangles in gold and diamonds.

The collection offers an exceptional choice where customers can choose from opulent choker sets to long intricate and elegant necklace sets to delicate and beautiful necklace sets and bangles. There is a wide range to suit various occasions and budgets. The design in gold collection includes exquisite heritage and temple style jewellery with meenakari art, antique and yellow gold finishes and also very intricate filigree style jewelry in yellow gold and antique finishes. The diamond sets crafted are perfect for your festive, bridal and contemporary looks.

The various splendors of Banaras captured in Kaasyam collections include:

Banarasi Saree Collection: Banarasi sarees are among the finest sarees in India and are known for their gold and silver brocade or zari, fine silk and opulent embroidery. The Banarasi saree collection is inspired by Banarasi saree creating design excellence.

Gulabi Meenakari Collection: It is one of the rarest crafts in India that is practiced in the bylanes of Varanasi, near Gai Ghat. This art was brought to the city of Varanasi by Persian enamellists during the Mughal era around the early 17th century. The word 'meena' is the feminine form of the Persian word 'Minoo' and means 'heaven'. It refers to the azure colour of heaven.

Kashi Vishwanath Temple Collection: This temple collection is based on one of the most famous Hindu temples dedicated to Lord Shiva. Structure of the Mandir is composed of three parts. The first compromises a spire on the Mandir of Lord Vishwanath or Mahadeva. The second is gold dome and the third is the gold spire a top Lord Vishwanath carrying a flag and a trident.

Ancient Gateways Collection: Banaras is a visual delight to everyone with an eye for detail. Be it  the fascinating old narrow lanes, or indigenous house structures, or magnificently engraved temples; what makes the first sight of the city most welcoming is the intricately carved ancient gateways. A symbol of divinity brought alive with the carving of lotus buds.

Ganga Aarti & Ghats Collection: Ghats in Varanasi are riverfront steps leading to the banks of the River Ganges. The city has 88 ghats. Most of the ghats are bathing and puja ceremony ghats, while two ghats are used exclusively as cremation sites.

Ramnagar Fort Collection: Divinity is one of the most passionate expressions of love. And Ramnagar Fort is one such manifestation of love for beauty. Carved in the Mughal style, this royal palace is the living testament of how beauty can be found in every aspect of life.

Jantar Mantar Collection: Banaras is a place of many hidden treasures. And Jantar matar is one of them. Built in the year 1737 by Maharaja Jai Singh, it’s an architectural marvel that’s as timeless and as divine as the holy city. A convergence of everything spiritual and cultural.

Commenting about the new collection, Sunil Nayak, CEO of Reliance Jewels said, “Festivals are an integral part of Indian Culture and Dhanteras, Pushya Nakshatra, Diwali are amongst the most significant festivals celebrated in our country. The purchase of gold is considered auspicious during Dhanteras and we are pleased to offer ‘Kaasyam’, our exquisitely created ornate collection inspired by Banaras to continue our design legacy in jewellery. Each gold and diamond necklace & earrings in this collection are unique and represents different art, tradition and heritage treasure troves of Banaras. Offering this collection ahead of the auspicious festival of Dhanteras makes it even more special and is a testament of having the most exquisite and artistically enthralling designs that epitomizes luxury, grandeur, purity and art.”