Rivaah by Tanishq, the wedding jewellery-focussed sub-brand from the house of Tanishq, unveiled its Polki collection in a virtual press conference hosted on the Metaverse platform to create a 3D virtual experience for its viewers.

This is the first time any Indian jewellery brand has launched a jewellery collection through an experiential event on the Metaverse.

According to a company statement, “The exclusive, ‘Romance of Polki’ collection is a glorious celebration of time-honoured artisanal craftsmanship, and is inspired by the land of Rajasthan, where this age-old Polki craftsmanship was honed by the legacy of master karigars for ages. The ‘Romance of Polki’ celebrates the Indian heritage and is the epitome of exquisite craftsmanship.

“Tanishq’s new Polki collection is designed to flatter, yet appeal, to all the senses. This collection breathes new life into a bride’s traditional treasure trove and a coquettish charm to every gesture she makes. From diamonds, ruby, emeralds to pearls -- Tanishq’s range of bespoke Polki pieces is rich in design, stunningly capturing the splendour of heritage jewellery.”

The Metaverse experience

Guests who joined the launch on Metaverse were welcomed to the 3D display zones on the Metaverse where signature pieces from ‘Romance of Polki’ were displayed. The guests created their own 3D avatar and viewed the jewellery from different angles, allowing them to examine each of the bespoke pieces in detail.

The guests were also able to try on the Showstopper piece from the collection using QR codes, which were augmented on their mobile phones. The Metaverse experience, named ‘Rivaahverse’, allowed the participants to converse, socialize with other viewers, and witness the live launch of 14 signature pieces from the ‘Romance of Polki’ collection.

Ajoy Chawla, CEO of the jewellery division at Titan Company Limited, said, “We are pleased to launch India’s first jewellery collection on the Metaverse platform. Marrying opulence of yesteryears with contemporary design aesthetics, the ‘Romance of Polki’ collection, crafted by Tanishq’s master karigars, speaks volumes about our Indian heritage and exquisite craftsmanship. The collection has been designed for the new-age bride who is rediscovering her tradition and looking for traditional regal jewellery with a contemporary spin.

"This collection features intricately layered necklaces, ornate chokers, earrings, maangtikkas and bangles. Romance of Polki collection has products with differentiated designs that can be worn for the many different functions associated with the big fat Indian wedding.”

The collection is available at select Tanishq stores in India.