BlueStone launches ‘Plique-à-jour’ collection

The ‘Plique-à-jour’ collection draws Inspiration from the exotic Birds of Paradise – a species of birds found in tropical rainforests, adorned with bright feathers in vibrant hues

Post By : IJ News Service On 14 April 2022 1:06 PM

BueStone, India’s leading omnichannel fine jewellery retailer, has announced the launch of its new Spring-Summer collection, ‘Plique-à-jour’, which, in French, translates into, ‘letting in daylight’.

The ‘Plique-à-jour’ collection draws Inspiration from the exotic Birds of Paradise – a species of birds found in tropical rainforests, adorned with bright feathers in vibrant hues.

According to a company release, “Birds of paradise are a staunch symbol of freedom, joy, faithfulness, love, and thoughtfulness, sentiments that are beautifully reflected in the new collection, created with intricate enamelling techniques, similar to the cloisonné process, an ancient technique for decorating metalwork objects with colored material. With 31 uniquely exquisite pieces, the Plique-à-jour collection is being offered at a starting price of Rs. 8,100, making it the perfect ornament, either for oneself or a loved one.” 

The collection includes statement rings, elegant earrings, delicate bracelets, and trendy watch accessories. Speaking on the launch of the collection, Vipin Sharma, Chief Merchandising Officer, BlueStone said, “At BlueStone we continue to focus on incorporating unique techniques to bring forward exquisite collections that are in keeping with what our customers seek. The new Plique-à-jour collection is an ode to spring and draws inspiration from the natural beauty around us. The combination of this unique technique, coupled with vibrant hues and delicate silhouettes will surely appeal to the aficionados of fine jewellery with a modern twist.”

 

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