De Beers Forevermark has opened its first exclusive boutique in Lucknow, in partnership with its retail partner, Fortofino. This takes the total number of its stores in the country to 14.

The Lucknow boutique was inaugurated by filmstar Yami Gautam. The 1200 square feet-store, located on Shahnajaf Road, Hazratganj, is the largest boutique of the company in the country. The store has two floors, and showcases a selection of signature jewellery collections, including the Avaanti Collection, Icon Collection and Tribute Collection, among others.

Also available is a selection of De Beers Forevermark diamonds in a wide variety of cuts, which can be set into a diamond engagement ring or a bespoke jewellery creation. According to a company statement, “The boutique includes a diamond discovery wall, that allows customers to explore and discover the journey of a De Beers Forevermark diamond, from its origins to the positive impact that De Beers Forevermark diamonds have to protect, conserve, and restore the natural world.”

According to Sachin Jain, Managing Director, De Beers India, “It is a proud moment for us to launch our first boutique in Lucknow. Our new store is a true reflection of De Beers Forevermark -- the different layers of our heritage within a modern design. It is a celebration of our beautiful diamond jewellery designs. We are delighted to strengthen our partnership with our trusted retailer, Fortofino, who shares our passion for diamonds, as well as our approach to business, social and environmental integrity by opening our 14^th boutique store in the country.”

Highlighting the partnership, Kunal Talla, Director, Fortofino said, “We have been associated with De Beers Forevermark through exclusive boutiques across Jammu, Ludhiana, Gurgaon, Ambala, Chandigarh, and now in Lucknow. Also, it is only due to the enormous success already achieved, we have now launched, De Beers Forevermark’s exclusive boutique in Lucknow. It gives us immense pleasure to strengthen our partnership with De Beers Forevermark, the diamond experts from the De Beers Group, who offer the best quality of diamonds to their partners.”