The Jaipur Jewellery Show ‘22's Theme Poster was launched by well-known model and actress Mahek Chahal at the Hotel Jai Mahal Palace in Jaipur. The theme for this year’s Jaipur Jewellery Show is 'Emerald 's Timeless Elegance.' On this occasion, the Emerald Promotion Group too was launched. This was in the presence of the Organising Committee of the JJS as well as a number of other well known jewellers and dignitaries. Mahek Chahal said it was an honour and privilege for her to be the Brand Ambassador of JJS, “I am extremely happy to be in Jaipur – the city renowned in the world for its absolutely scintillating jewellery and coloured gems. I look forward to come again to Jaipur for an exclusive photo shoot and attend the famous December Jaipur Jewellery Show!”

On the occasion, Chairman of the JJS Organising Committee, Vimal Chand Surana said, “We have come a long way since 2004 when we launched with 67 stalls. Last year in 2021, with the good wishes of the industry and support from the fraternity we had over 800 stalls.”

Honorary Secretary of JJS, Rajiv Jain said “This year JJS will have a record 900 booths with 500 exhibitors showcasing the best of their gems and jewellery offerings. Each year we expect 35,000 - 40,000 visitors as well as international traders,” he said. He further informed that this year there will be a Pink Club which will have 50-60 booths for B2B interaction.

Later the 12 members of the Emerald Promotion Group were presented a certificate by the Brand Ambassador, Mahek Chahal. The show was conducted by the JJS Joint Secretary and Spokesperson, Ajay Kala who said that JJS continues to be number 1 B2C, and number 2 B2B show in the country.