Emerald and Limelight announced their partnership to offer the finest quality of pure CVD diamond studded jewellery from India to the world. Lab grown diamonds are gaining more and more popularity across the globe with each passing day. While lab-grown diamonds are 100% real and a more affordable option, the fact that these diamonds best align with the values of today’s consumer is what is setting them a league apart. Those opting for lab-grown diamonds are also making sure that they not only pass down a precious heirloom to future generations but also a planet that is ecologically diverse and lively. The acceptance of lab grown diamonds is now reflecting in the ever-increasing lab grown sales in USA and China.

Data suggests that close to 70% of retailers in the US already showcase and stock lab grown diamonds. Interestingly, lab grown diamonds have a market of their own allows every retailer to provide LGD jewellery as a new product offering. India too is not behind and catching pace swiftly with Indian millennials also beginning to embrace lab grown diamonds. At a millennial population of over 40 Crore, the highest in the world, and their increasing support towards sustainable & eco-friendly products, boost in the domestic demand for lab grown diamond studded jewellery is inevitable.

With the CVD or Carbon Vapor Deposition technology that is indigenously developed and completely made in India – India is now emerging as a global hub of not just manufacturing but also diamond growing and production. Emerald Group has always been at the forefront of introducing new age technology advancements and lab grown diamonds are certainly the most promising innovation in the jewellery industry.