The third edition of India’s Coolest Store Awards (ICSA), organized by the Indian Jeweller Magazine, made quite a splash, with the presence of the who’s who of the jewellery fraternity. The evening witnessed some big names garnering the most prestigious awards across different categories.

A total of 28 awards were given away across 14 categories. In keeping with the ‘cool’ mood, the awards were presented by the super-suave actress, Athiya Shetty, with RJ Siddharth Kannan being emcee of the evening. The show opened on a cool note with MC Sid’s (Siddharth Sood) rapping, who kept the audience in splits.

India’s Coolest Store Awards was launched in 2018 to recognize retail excellence and the efforts that go into creating the best possible store for consumers.

A new category was added this year, “Store of the Year – International”, apart from the broad and special categories including ‘The Best Ambience’ ‘The Coolest Place to Work In’, ‘The Most Tech-Savvy ’, ‘The Samaritan of the Year’, ‘The Coolest Ad Campaign’, ‘The Coolest Success Story’, and ‘The Best Ambience’. The region-wise categories included North (Large & Boutique), South (Large & Boutique), West (Large and Boutique) and East.

The glitzy event took place alongside Couture India 2022, and was powered by HRD Antwerp India, and sponsored by Jaipur Jewellery Show, J.B. And Brothers, Achal Jewels and Laxmi Diamond.