BlueStone Launches Two Contemporary Jewellery Collections, Onella and Ashta for this Festive Season

Onella is crafted in 18k gold with pearls, white diamonds, yellow sapphires and orange gemstones. Ashta is handcrafted in yellow, white and rose gold.

Post By : IJ News Service On 08 October 2022 3:39 PM
Onella’s marigold-inspired Zuhi Drop Earrings (L) and Ashta’s multi-wearable Erratic Two-Way Ring (R)

BlueStone announces the launch of their contemporary festive collections, Onella and Ashta. BlueStone's concept-driven collections appeal to the sensibilities of young buyers who seek a deeper connection to the pieces they purchase. Onella and Ashta are two versatile collections that capture the best of festivities with a modern twist in design. The collections feature an array of necklaces - including one in a modern lariat style, earrings, rings, pendants, bracelets, and more.

Meaning 'light' in Greek, Onella marks celebrations in a new light. The collection is inspired by the festivities that young cosmopolitan couples are redefining on their own terms. It marries the festive frolic of diyas, rangolis, mithai, firecrackers, lanterns and more with modern wearability - giving buyers the choice of contemporary designs while maintaining the spirited rootedness of the season. Crafted in 18KT gold, the pieces feature pearls, white diamonds, yellow sapphires, and orange gemstones to bring out the season's warmth.

Inspired by the eight manifestations of the goddess divine, the Ashta collection is hand-crafted for the multi-faceted woman of today. Distinctive motifs like lotuses, elephants, pearls, and more, in chic silhouettes capture the eight divine gifts of knowledge, courage, stability, success, luck, and spiritual and material wealth to celebrate the divine femininity with a modern twist. Hewn from diamonds, white topazes, and gemstones, on 18KT yellow, rose gold and white gold, the collection features interchangeable designs that can be used across occasions.

Speaking on the collections, Vipin Sharma, Chief Merchandising Officer at BlueStone, said, "We've crafted two unique stories for the festive months - a delightful interpretation of the festive best with Onella and a stylish rendition of the divine feminine with Ashta. Jewellery is a marker of individuality and style; therefore, these two collections - one driven by an interpretation of the goddess' eight avatars and the other with Diwali's most-loved emblems - are the perfect Diwali creations. Given where and how today's buyers wear these pieces - with the workplace now counting as an occasion and sartorial choices moving toward fusion-wear or Indo-Western options -these collections' modern wearability further endears them to the consumers.”

Onella and Ashta are available across the brand’s 140 stores, on their website and app. The products range from Rs 5000 to Rs 1,79,000.

Be the first to comment

Leave a comment

Related News

Email Alerts

WhatsApp Alerts