Pooja Diamonds launched a one-of-a-kind ad campaign ‘Modern Indian Goddess’ featuring 9 celebrities including Nyra Banerjee, Sargun Luthra, Aditi Sharma, Anjum Fakih, Deepika Singh, Rhea Sharma, Sana Sayyad, Madalsa Sharma and Debaattama Saha. The Modern Indian Goddess is a collaborative vision of Pooja Diamonds and Neha Adhvik Mahajan. The series was styled with handlooms from Kankatala. Since its inception, Pooja Diamonds has been known for trend-setting designs that suit the evolving sensibilities of the modern Indian woman. This series is an extension of the same philosophy where the brand has paid a tribute to the divinity within every woman.

The series begins with Nyra Banerjee who looks divine as she represents Goddess Shailputri adorned in a multi-layered gold necklace from the Royal Fables edition and wearing a white saree. Sargun Luthra embodies goddess Brahmacharini on the second day of Navratri adorned in an intricately crafted gold choker. For the 3rd day, Aditi Sharma represents the goddess Chandraghanta looking angelic in handcrafted gold jewellery. Anjum Fakih is represented as goddess Kushmanda, glowing in a layered gold necklace. Deepika Singh glows in Riyaasat jewels as she is represented as the goddess Skandamata. Rhea Sharma adorned herself in emerald jewels on the 6th day as she represents goddess Katyayani. On the 7th day, we see Sana Sayyad depicting goddess Kalaratri as she is wearing heavy handcrafted polki jewellery. Madalsa Sharma looks stunning in an emerald polki choker as goddess Maha Gauri. The series concludes with Debaattama Saha styling a long gold necklace and gold choker on the 9th day as goddess Siddhidatri.

The Modern Indian Goddess Edition is currently available at Pooja Diamonds outlets in Mumbai and Ahmedabad.