On the auspicious occasion of Dhanteras, jewellers share their thoughts about sales expectations, trends in the market, consumer sentiments and the festive offerings that have:

Shrey Mehta, Director, Pooja Diamonds said, “The market looks very good this season there are a lot of weddings this year which makes the season a hit. We have launched our new Riyaasat collection which is our bridal jewellery edition for the season. Inspite of e-commerce players entering the segment, bridal shopping continues to remain strong in offline retail space. Since then, buying precious metals such as gold, silver and other metals on Dhanteras is considered auspicious. Even for token purchases or bookings people prefer visiting the store to acquire their favorite jewels on this day. This year we have introduced Sunehri Diwali, a festive exhibition at our Ahmedabad outlet where we are hosting a wide range of our latest edition, giving away instant gifts for visitors, on the spot discounts and much more from 13^th October till Dhanteras.”

Vaibhav Saraf, Director, Aisshpra Gems & Jewels said, “We have already started experiencing heavy footfalls for the upcoming season. Lower gold prices combined with our ‘7-car giveaway offer’ is attracting customers. We are expecting a growth of 20% in our sales compared to the last season. This year we have exclusive polki jewellery with range starting from ?50000 upto ?50 lakhs, thus catering to all strata of customers.”

Aditya Pethe, Director, WHP Jewellers said, “The percentage of annual sales during festive season is around 35 to 40 % this year. We are looking at an increase in sales of over 20 % vis-à-vis last year. Season so far has been very encouraging right from the beginning of this financial year and we hope that the festive season will add more cheer.”

Kaushik Perla, Partner, Kameswari Jewellers said, “The season has kickstarted well for us with the launch of our Jubilee Hills, Hyderabad outlet. We are seeing excellent footfall and a high demand for Temple Gold and Diamond collection for Bridal season. We have Diwali Dhamaka offers going where we are giving flat 200/- off on Stone Jewellery, flat 3000/- off on Polki Jewellery, flat 10,000/-off per carat on Diamond Jewellery as a gesture to thank our patrons for the overwhelming response to our latest store and the collections. We are expecting this enthusiasm to continue upto 14^th Jan as once Diwali ends the wedding season will continue and will be followed by Sankranti which is important in South of India.”