Mumbai-based jewellery manufacturer Renaissance Global Ltd. announced a licensing agreement with the global streaming giant Netflix for developing a line of branded jewellery based on its popular shows. This unique collection will be marketed to consumers in the United States and Canada.

The Netflix agreement augments Renaissance Global’s bouquet of licensed brands which already include Enchanted Disney Fine Jewellery, Hallmark, NFL, Star Wars and Disney Treasures. Sumit Shah, Chairman and Global CEO, Renaissance Global Ltd., said in a statement, “In collaboration with Netflix, our team of design experts and jewellery craftsmen will breathe life into unique pieces that capture the essence of iconic Netflix shows that are loved by millions of people all around the globe. This jewellery line will help bring a new type of customer to jewellery stores and web platforms and help the company and jewellery retailers tap into the lucrative millennial customer base to achieve meaningful sales momentum.”

The Netflix jewellery collection will include distinct pieces designed around intellectual property from its highly popular shows such as Stranger Things, Squid Game, The Witcher and The Queen’s Gambit. The product portfolio encompasses rings, earrings, bracelets and pendants for all genders, with a special focus towards the youth. Being targeted primarily towards digitally native millennials, this collection will be initially launched online through Netflix’s e-commerce platforms and websites of large jewellery retailers in North America and Canada. It will subsequently be launched across retail stores in these geographies and on the company’s own D2C platforms.

Picture courtesy: renaissanceglobal.com