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C. Krishniah Chetty Group Of Jewellers Launch the Youth-centric Denim & Diamond Collection

The collection is crafted to bond with the bold endeavours of the global young and be a part of their armoury as they take on the world, says Chaitanya V Cotha of CKC

Post By : IJ News Service On 27 October 2022 2:25 PM

C. Krishniah Chetty Group Of Jewellers have unveiled their designer Denim & Diamond Collection. This collection is a never before amalgamation of Diamonds with Denim with an essence of conscious contemporary style. The Denim & Diamonds collection is for trendy women and men, truly minimal, cool, chic and contemporary informs Chaitanya V. Cotha, Executive Director, C. Krishniah Chetty Group Of Jewellers. Cotha adds “Diamond is hard, and so is denim – explicitly designed for hard work. Jeans remain the most popular type of denim garment, to this day, with tons of diverse styles that are equally popular among young and old folks. We at CKC endeavor to bond with the most daring and confident Gen Z.” He further informs that the Denim and Diamond jewellery designs reflect an amalgamation of personal preferences like modern, revival, born out of natural reflective organic indigo dye of the fabric, which set the stage for the brand’s designers as a strong base. The collection is innovatively designed in simple geometric shapes like rectangles and circles. The sublime beauty of these pieces is infused with denim fabrics, amalgamating the two classics- Denim and Diamonds.

Cotha informs of a not-so-miniature gold pendant stating, “These are big and bold, and they are impossible to miss. The quality of fine craftsmanship in these bracelets has always given a distinctive value harking to the flashiness of the bold explorers.” Commenting on the style he says that it is singular and peculiar ring – “The trend is to wear on multiple knuckles. Do you remember when was the last time that you had a denim fabric syncing with a diamond on a jewel? Let us help you with the experience of the bold touch of personality.” All in all, these jewels symbolise comfort. They also have the potential to be somewhat professional in the right situation, with great denim and diamond-steal the show by flaunting them. Decide from the range of designs available since the 1st of October across the brand’s five showrooms and boutiques in Bengaluru and online on https://www.ckcjewellers.com/denim-diamonds-collection.

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