KISNA, from Hari Krishna Group, with its new identity and philosophy, aims to bring to life a promise and vision of making diamond jewellery accessible to all modern Indian women. Making an important shift in its distribution strategy, the brand launched its first franchise store in Hyderabad, at Sarath City Capital Mall, that reflects the new brand philosophy and design identity of KISNA. The store offers a full spectrum of the KISNA portfolio and houses a wide assortment of more than 10,000 designs including modern wearable diamond jewellery that is curated as per local preference. Renowned film personality Raashii Khanna graced the store launch with her presence along with Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group and Parag Shah, Director, KISNA Diamond and Gold Jewellery.

Launched in 2005, KISNA has a robust retail footprint across the country with more than 3,500 outlets. Driving the evolving category landscape, the brand aims to further expand its offline presence by strengthening its associations with new and existing retailers. Moreover, through its wide range of impeccable styles, designs, high-quality and innovative jewellery at its franchise stores, KISNA is committed to providing the best buying experience for its consumers.

Speaking on its first franchise store launch in South India, Dholakia said, “We at the Hari Krishna Group, as global marquee retailers in the world, have a state of the art, world class diamond manufacturing hub that supplies to flagship brand KISNA. Bringing the efforts and vision of the Hari Krishna Group to the forefront, KISNA has become the consumers’ preferred jewellery brand of choice. We felt it was imperative to further accelerate growth and extend the reach of KISNA, making it and diamonds accessible for every woman in the country. It is a vision to further strengthen our partnership with existing retailers as well as create a strong footprint with new partners, enabling growth and prosperity for the entire industry.”

Shah added, "We launched our first franchise store in Hyderabad as the city is a significant market for us. We intend to provide the best service and offerings to our esteemed customers. Our offline expansion plans through the adoption of the franchise model are in line with KISNA’s business approach and long-term vision. This store reflects the new brand philosophy and the design identity that we have crafted to represent the aspirations of modern Indian women. Moreover, with the wedding season upon us, the store offerings are curated to suit local tastes and preferences.”

On the occasion Khanna said “I am happy to be associated with KISNA on the occasion of its first franchise store launch in the city. I am glad to discover that KISNA has jewellery that is beautifully curated and resonates with modern sensibilities. The collection of diamond rings is my personal favourite. The brand truly offers light weight and versatile designs in jewellery that can be worn every day.”

The franchise store intends to bring to the consumer an integrated brand experience along with standardized customer service, making KISNA a one stop solution for all jewellery needs. The above image features (l-r) Ghanshyam Dholakia, Founder& MD Hari Krishna Group, Raashii Khanna and Parag Shah, Director, KISNA Diamond and Gold Jewellery at the Franchise store launch in Hyderabad.