De Beers Forevermark has unveiled its second exclusive boutique in Mumbai at Oberoi Mall in Goregaon. The new boutique showcases a varied selection of De Beers Forevermark’s most iconic jewellery collections including the signature Forevermark Avaanti and Icon collections as well as the Tribute stackable ring collection, Circle of Trust diamond bangles and designer Bibhu Mohapatra’s Artemis collection, among others. It also houses the largest, rare collection of stunning diamond solitaires in various shapes under one roof. At the launch, Amit Pratihari, Vice President, De Beers Forevermark said, “We feel elated to launch our second exclusive Boutique in the city of Mumbai. Our new store is a true reflection of De Beers Forevermark - the different layers of our heritage within a modern design, it is a celebration of our beautiful diamond jewellery designs and is a place where we celebrate the brilliance and beauty of natural, rare and responsibly sourced diamonds and exquisitely crafted jewellery pieces.”

Other unique aspects of the boutique include a Diamond Discovery Wall that allows customers to explore and discover the journey of a De Beers Forevermark diamond, from its origins to the positive impact that De Beers Forevermark diamonds have to protect, conserve, and restore the natural world. Commenting further, Ankit Gala, Franchisee Partner, De Beers Forevermark said, “It gives us immense pleasure to partner with De Beers Forevermark for the launch of their second exclusive diamond boutique in Mumbai. Today’s jewellery client is looking for unique retail experiences where they have access to a range of global designs and everyday wear jewellery. De Beers Forevermark offers this very experience, and we are sure that our clients will appreciate the same.”