Kirtilals, India’s premium diamond and gold jewellery brand, revered by its patrons for quality and trust is recognized by the Indian Chamber of Commerce & Industry as ‘Brand Coimbatore Ambassador’ for demonstrating exemplary performance in creating brand equity in the field of jewellery. The award was presented to Paresh Mehta, Director, Kirtilals by Sriramulu, President- ICCI, Coimbatore on behalf of Bibek Debroy, Chairman, EAC-PM (Economic Advisory Council to Prime Minister), Government of India.

Kirtilals’ journey commenced in 1939 in Coimbatore with its first retail store offering the finest quality of diamond and gold jewellery in intricate designs. Founded by Kirtilal Kalidas Mehta, Kirtilals gained its reputation by being one of the pioneers who made a foray into the manufacturing, retailing and export of diamond jewellery. Having over 80 years of legacy and trust, Kirtilals has carved a niche for itself amongst the patrons by providing an impressive jewellery range, certified with finest quality gold and diamonds. Today the brand has expanded its presence across South India and the U.S.A., with 14 exclusive showrooms and an online platform with global standards of quality and unique designs. While new technologies and innovative spirit have made the brand relevant to the younger generation, what has remained unchanged is the trust and credibility created and cherished over four generations of clientele.