As Maharashtra and some key Western states of India gear up to celebrate Gudi Padwa, the Marathi New Year, there is a sense of excitement and anticipation in the air. This joyous occasion not only marks the start of a new year but also the beginning of the harvest season.

And what better way to welcome prosperity than with the timeless metal of Platinum? Born from the stars, Platinum maintains its form and white sheen through the passage of time, making it an ideal choice for an occasion as auspicious as Gudi Padwa. Its inherent strength and durability ensure a strong hold on precious stones, making it an ideal purchase. With 95% purity, Platinum truly deserves to be the metal of choice for this joyous occasion.

Commenting on this auspicious occasion, Vaishali Banerjee, Managing Director, Platinum Guild International-India said, “Celebrated as the Hindu New Year in Maharashtra, Gudi Padwa is a time to usher in prosperity and good luck. As consumers seek meaningful purchases for themselves and their loved ones during festivals and important occasions, platinum with its resilience, purity, and emotional value is an attractive option for consumers. With a growing number of young consumers resonating with platinum's emotional premise, we are confident that the metal's popularity will continue to grow. As Maharashtra prepares to celebrate Gudi Padwa, we wish you a successful and prosperous new year ahead.”

Saurabh Gadgil- MD & CEO, PNG Jewellers said, “As the excitement builds towards the upcoming Gudi Padwa festival, we are expecting an increase in consumer demand and footfall across their stores. The beginning of a new year, this auspicious occasion is the perfect time for customers to make purchases for themselves and their loved ones. We have observed a rising trend among young consumers, who seek to purchase platinum jewellery for important moments and occasions and Gudi Padwa will only see an increased footfall. With a commitment to providing exceptional products and services, we are ready to welcome customers to their stores for a memorable and rewarding shopping experience”

Tejpal Ranka, Partner, Ranka Jewellers said, “Gudi Padwa is a time of spirited celebrations and festivities, marking the beginning of a new year with great symbolic significance. It's an occasion to indulge in self-purchase, as well as to pamper loved ones with gifts to wish them prosperity and success. We have seen our consumers opting for platinum to commemorate festivities and milestones. As Gudi Padwa approaches, we are optimistic that it will set a positive momentum for the festive season this year.”

Rajesh Rokde, Director, Rokde Jewellers commented, “As the people of Maharashtra gear up to celebrate Gudi Padwa with great enthusiasm, there's a sense of anticipation and excitement in the air. This festival is an occasion to celebrate new beginnings and to look forward to another successful year ahead. At this time of prosperity and abundance, people indulge in jewellery and other gifts as a way of expressing their love and appreciation for their loved ones. And this year, we are proud to offer an extensive range of exquisite platinum jewellery that we're confident will bring immense joy and prosperity to our customers.”

Bhavin Jakhia, Director, Om Jewellers commented, “Gudi Padwa, the festival of prosperity and abundance, is almost upon us, and we couldn't be more excited. As we prepare to celebrate the beginning of a new year, we are already witnessing a surge in demand for jewellery, especially platinum, which has emerged as a preferred choice for customers seeking the perfect gift to mark this auspicious occasion. And as we approach Gudi Padwa, we're optimistic that this festival will create a positive momentum that will lead to a significant increase in sales volume throughout the year.”.