This new store is a big achievement for the brand's goals. Shree Jee Jaipur has opened its first franchise store in Agra, located in the Ram Raghu Palazzo complex on Church Road. The luxury jewellery brand hopes to spread its reach across India through this expansion.

Suvrat Mittal, Owner, Shree Jee Jaipur, said, “The best way to grow in this era is collaborations. There can be many kinds of collaboration such as franchise, partnership or shop-in- shop, which can make growth go 5x or 10x in much lesser time.”

Shree Jee Jaipur is utilizing the franchise model to luxury collection to reach out to new markets while upholding high standards for product quality and client care. This is a creative way to increase customer accessibility to their premium jewellery.

According to a statement from Shree Jee Jaipur, it has “created an enchanting world of luxury jewellery at the new store.” The in-store jewellery collections are carefully curated to amaze people who admire pure elegance.

Shree Jee Jaipur started out in 1940s as an antique dealer before rising to prominence in the jewellery sector. They gained popularity throughout the 1980s for producing and exporting fine jewellery.

Shree Jee Jaipur upholds its brand value by virtue of exquisite jewellery crafted from finest materials and gemstones that are obtained from ethical sources. The products are supplied in a wide range of styles and pricing points, from affordable diamond jewellery to lavish bridal polki sets.

The brand's collections are marked by skilled craftsmanship and involve the use of multiple techniques, such as chaap, ghadayi, khudayi, meenakari, utarai, and jadayi. Each masterpiece is created by a group of craftsmen who are experts in those specific techniques, representing the brand's dedication to precision and quality.