191 year old Legacy jewellery brand, PNG Jewellers has unveiled its new Bridal Collection “ Pratha” for this year’s blockbuster wedding season. The “Pratha” collection is not just a celebration of our rich heritage and craftsmanship but an embodiment of our cultural legacy. "Pratha", although has been created keeping the bride in mind, it is not confined to just brides alone. It's a collection that invites all those celebrating love and the deep bond of matrimony and the festivities around the celebrations for these once in a lifetime occasions. Available across all PNG Jewellers stores in Maharashtra and Goa as well as online, this collection encapsulates the very essence of "Timeless Elegance” that mirrors a perfect blend of tradition and modernity. 

The “Pratha” collection is an Anthology of our age old traditions, rural craftsmanship that has been passed on from generation to generation and an ode to our rich cultural history, expressed through the craft of jewellery making. This collection includes Heavy Bridal sets, necklaces, chokers, stunning diamond pieces, earrings, rings, maang tikas, Kadas etc. have been created keeping in mind the choices of today’s brides. “Pratha” includes finely crafted gold jewellery for all wedding occasions like the Engagement, Haldi ceremony, Sangeet ceremony, the Wedding, the Reception as well as the bridal trousseau! 

From intricate designs inspired by historical motifs to contemporary interpretations of age-old techniques, "Pratha" stands out for its meticulously designed pieces meant to mark the most important day in the life of a bride. The result is a collection that surpasses trends, inviting individuals to elevate their style with jewellery crafted with passion as well as precision.

Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers stated, "The 'Pratha' collection is a reflection of our belief that jewellery is more than just an ornament, it's a tradition passed on from one generation to the next. 'Timeless Elegance' is not just a concept for us, it's a philosophy that defines each piece in this collection. Data suggests there are over 30 lakh weddings across the country this wedding season.  We are introducing this bridal collection in the upcoming wedding season to symbolise the most important day in a woman’s life, something she can pass onto the next generation. Young couples today want to not only express their modern views but also want to remain attached to their traditions. They want to express their roots and culture through fashion and style relevant to today especially on occasions that demand a traditional approach yet seek individual style sensibilities. Brides can also avail customization of pieces as per their needs and preference of styles to match their wedding trousseau.” 

To elevate the shopping experience, PNG Jewellers will install Instore Visual Merchandising (VM) displays across all its stores. These displays are thoughtfully designed to showcase the beauty and craftsmanship of the "Pratha" collection, allowing customers to immerse themselves in the world of elegance as they explore the jewellery on offer.