Malabar Gold & Diamonds, the leading jewellery retailer, opened its new store in Alambagh, Lucknow, further expanding its footprint and commitment to delivering a world-class jewellery shopping experience. The inauguration ceremony of the sprawling 5844 sq. ft. store located at A-100, Sector-B, Kanpur Road, LDA Colony, Alambagh, Lucknow, took place on February 3, 2024. 

The inauguration was graced by the esteemed presence of Kaushal Kishore, Minister of State for the Ministry of Housing and Urban Affairs, Government of India. Commenting on the new store launch, M. P. Ahammed, Chairman of Malabar Gold & Diamonds, stated, “We are excited to bring the Malabar experience to Alambagh, Lucknow. Our new store is not just about selling jewellery but also about creating memorable moments for our customers. With our diverse collections and commitment to fairness, we aim to become the city's ultimate jewellery shopping destination. This store will be a haven for jewellery enthusiasts, offering an extensive and exquisite range of pieces at best prices and fair making charges."

The store features popular sub-brands of Malabar, such as Mine Diamond Jewellery, Era Uncut Diamond Jewellery, Divine Heritage Jewellery, Ethnix Handcrafted Jewellery, Precia Gemstone Jewellery, Viraaz Polki Jewellery, and a vast array of unique collections under each brand. Customers can also explore a diverse array of designs in gold, diamonds, precious gemstones, platinum, and more, catering to varied preferences from traditional and contemporary to lightweight and everyday wear. The store also showcases exclusive bridal collections meticulously crafted to make weddings truly unforgettable.

Malabar Gold & Diamonds is renowned for its commitment to transparency and fairness in pricing. The brand's Fair Price Promise ensures customers can purchase their favourite jewellery with reasonable making charges. In addition, the brand's initiative 'One India One Gold Rate' scheme, provides uniform pricing for gold across all its stores in the country.

To strengthen the brand's commitment to customers, Malabar Gold & Diamonds offers 10 promises, including transparent price tags indicating stone weight, net weight, and stone charge of the jewellery, assured lifetime free maintenance for the jewellery, 100% value for gold when reselling old gold jewellery, 100% HUID-compliant gold, IGI and GIA-certified diamonds ensuring a 28-point quality check of global standards, buyback guarantee, complimentary jewellery insurance, responsible sourcing, and fair labour practices.