Platinum's allure lies in its exceptional purity, boasting an impressive 95%, making it not just aesthetically appealing but also a symbol of enduring love and commitment. Whether it's intricately designed pendants, rings, or bracelets, platinum jewellery becomes the perfect expression of special sentiments, making it the preferred choice for meaningful gifts during Poila Boishakh.

Vaishali Banerjee, Managing Director of Platinum Guild International-India, highlights platinum's relevance, stating, “Poila Boishakh, the first day of the Bengali new year, is an auspicious occasion marked by joyous cultural festivities. In recent years, we've witnessed a growing consumer demand for platinum jewellery, particularly for commemorating special occasions.”

Suvankar Sen, MD & CEO of Senco Gold & Diamonds, echoes this sentiment, offering an array of platinum jewellery that resonates with the essence of Poila Boishakh. With intricate detailing and unique motifs, each piece becomes a perfect choice to celebrate this special occasion.

Mitesh Khimji, Director of Khimji Jewellers, emphasizes platinum as an ideal choice for celebration and gifting during Poila Boishakh. With a dedication to providing jewellery of unique designs and highest standards of purity and craftsmanship, Khimji Jewellers offers a variety of platinum pieces embodying the essence of Poila Boishakh with sophistication and timeless style.