Centred around the timeless appeal of emerald-cut diamonds, the collection reflects both architectural precision and contemporary elegance.

Sleek studs, minimalist solitaires, bold bands, and striking bracelets make up the new offering, each piece designed to embody the sculptural symmetry and understated brilliance of the emerald cut—symbolising vision, resilience, and grace.

“This collection is for women who don’t just wear jewellery—they wear purpose,” said Anand Lukhi, Founder & CEO of Lukson. “The emerald cut felt like the perfect metaphor for feminine power: bold, refined, and quietly commanding.”

Crafted in-house using SGL-certified, lab-grown diamonds and set in 14K and 18K gold, The Exquisite Emerald continues Lukson’s focus on sustainable materials, conscious luxury, and clean design. The brand, launched in 2024 as the direct-to-consumer (D2C) arm of the JK Star Group, has quickly gained traction for offering accessible, everyday fine jewellery with a modern edge.

“With The Exquisite Emerald, we wanted to redefine power dressing in the jewellery space,” said Vedant Lukhi, Co-founder of Lukson. “These pieces are not just beautiful—they’re empowering. They reflect the resilience, poise, and brilliance of today’s women.”

Backed by over three decades of industry expertise through the JK Star Group, Lukson offers a vertically integrated supply chain and transparent pricing. The brand is now available via its official website and leading digital and retail partners including Nykaa Fashion, Amazon, Ajio, Broadway, and Phoenix Group outlets.