Senco Gold's shares soared by 19.5% to hit an all-time high of ?958 per share, driven by a robust Q4 business update. The leading pan-India jewelry retailer witnessed a remarkable surge in investor interest following the release of its Q4FY24 business update.

During the last quarter of the fiscal year, Senco Gold reported a remarkable 39% year-on-year increase in revenue, contributing to an impressive 28% year-on-year growth for the entire fiscal year. Despite the prevailing upward trend in gold prices, the company managed to achieve significant volume growth, with a 13% increase in gold and a 19% increase in diamond volumes compared to the previous fiscal year.

Moreover, the percentage of old gold exchange as a proportion of sales climbed from 29% to 32% year-on-year, with 65% of the old gold exchanged originating from non-Senco customers. This indicates a notable shift from unorganized to organized players in the market, as highlighted by the company.

In the fiscal year 2023-2024, the Same Store Sales Growth (SSSG) accounted for 19% of the total retail sales growth, rising to 23% out of a total 30% retail sales growth during Q4.

Senco Gold also reported a steady enhancement in the stud ratio, with the blended stud ratio (inclusive of both own and franchisee showrooms) increasing to 11.4% from the previous year's 10.4%. Additionally, its own showrooms demonstrated a notable stud ratio performance of 13.1%, compared to 12.0% in the previous year.

Furthermore, the company introduced key offers during the quarter, including the Siya Ram Collection, Romantique, and Love 2024 for Valentine’s Day, along with the wedding collection. These initiatives contributed to increased footfall and stimulated sales, aligning with prevailing market sentiments.

In a significant milestone, Senco Gold became the first Indian jewelry brand to join the ONDC (Open Network for Digital Commerce) network. The company emphasized the importance of this integration, stating that it will enable the accessibility of its extensive catalogue on multiple shopping apps within the expanding ONDC Network. This collaboration also underscores the company’s commitment to the ‘Make in India’ initiative, reinforcing its presence across the nation.