PGI India’s Men of Platinum, celebrated for recognizing men of true character, has launched an exciting new initiative for the upcoming T20 Cricket World Cup season. The 'Man of Platinum of the Match' contest is designed to enhance the cricket fan experience by rewarding those who demonstrate keen insight into the game with extraordinary prizes.

In the spirit of cricket, where true greatness is measured by character and values, Men of Platinum is focusing on players who exemplify these qualities during the high-energy T20 World Cup matches. The brand's initiative underscores the importance of character both on and off the field, celebrating exceptional players who stay true to the sport's integrity.

To build anticipation, Men of Platinum kicked off the campaign with teasers of a popular six-part episodic series featuring Suryakumar Yadav, the face of the brand. The series, titled “A Minute with Men of Platinum,” is available on Disney+ Hotstar and the brand's website. Following this momentum, the interactive 'Man of Platinum of the Match' contest invites fans to predict which player will earn the prestigious title for demonstrating remarkable character in select World Cup matches.

Participants with correct predictions stand a chance to win exclusive prizes, such as an all-expenses-paid trip to Mumbai to watch the World Cup finale alongside cricket icon Ruturaj Gaikwad. Other enticing rewards include sports kits and signed jerseys from Suryakumar Yadav. To be eligible for the grand prizes, fans must correctly predict the 'Man of Platinum of the Match' at least once during the ten designated matches.

Updates and details about the contest are available on the Men of Platinum website and its social media handles. The brand's social media channels will also showcase top platinum jewellery picks that reflect both a passion for cricket and a penchant for style. The collection includes sleek chains, bold wristwear, minimalist pendants, and rings, all crafted from 95% pure platinum, perfect for making a distinctive style statement.

Sujala Martis, Consumer Marketing Director at Platinum Guild International (PGI) – India, expressed excitement about the campaign, stating, “Our latest campaign for Men of Platinum focuses on engaging content capsules that reflect our brand ethos and tap into the cricket frenzy. The 'Man of Platinum of the Match' contest offers cricket fans a unique opportunity to appreciate the sport they love while celebrating the values that define our brand. We aim to create a memorable fan experience that fosters a deeper connection between fans and the game and enhances their bond with our brand. With enticing prizes and exclusive experiences, we look forward to seeing the excitement and enthusiasm this campaign generates among cricket enthusiasts.”

With the T20 World Cup approaching, Men of Platinum is poised to make this cricket season more thrilling and memorable for fans, celebrating the essence of true character on and off the field.