This touching campaign honors the profound strength of a father's love—his unwavering support, silent encouragement, and endless affection.

In the digital film, Kaushik Sen and Riddhi Sen beautifully depict the deep bond between a father and his son—a bond shaped by love and paternal guidance. The film portrays the son's greatest aspiration to make his father proud while pursuing his own dreams. It concludes with Kaushik Sen's heartfelt wish for his son's happiness, regardless of the path he chooses. The father's pride is rooted not in financial success or career milestones, but in love.

"Father's Day is a time to celebrate the enduring bonds and legacies we inherit and cherish. At Senco Gold and Diamonds, we believe in honoring these timeless connections with jewelry that tells a story of love and tradition. Our #LegacyOfLove campaign is a tribute to the fathers who inspire us and the cherished memories we create together. Let’s celebrate the irreplaceable bond between fathers and their children with pieces that will be treasured for generations," says Joita Sen, Director and Head of Marketing & Design at Senco Gold Limited.