In the heart of Mumbai’s iconic Kala Ghoda district, Zoya has unveiled its latest diamond boutique, marking a significant milestone as its 10th establishment in India. On June 18, 2024, Noel Tata, Vice Chairman of Titan Company Limited, alongside Ajoy Chawla, CEO of Titan’s Jewellery Division, introduced the new boutique amidst the rich cultural tapestry where heritage seamlessly meets contemporary allure. Over the past fifteen years, Zoya has redefined the landscape of fine jewellery in India, offering exclusive pieces that embody the essence of a woman’s journey.

Located in the historic Brady House, the boutique has been thoughtfully designed to immerse visitors in Zoya’s world—an intersection of minimalist intricacy and effortless elegance. Noel Tata remarked, "Luxury in India is evolving, and Zoya, from the House of Tata, exemplifies a homegrown brand with global resonance."

Brady House, an architectural marvel blending Indo-Saracenic influences, retains its original splendor with ornate mouldings and columns. Within this historic backdrop, Zoya’s space harmoniously marries timelessness with contemporary sophistication. Delicate paper art and intricate wall etchings offer glimpses into the inspirations behind Zoya’s exquisite creations. Natural light floods through expansive windows, illuminating interiors softly enhanced by signature chandeliers in tones of skin, white, blush, and champagne—designed to resonate with the essence of the Zoya woman.

The boutique features open gallery spaces seamlessly transitioning into intimate private zones. A bespoke area invites clients to collaborate with Zoya’s master designers on unique creations, while a Private Lounge offers a sanctuary for personalized consultations over hand-brewed filter coffee and fresh hors d'oeuvres.

“A testament to India’s rich craftsmanship, Zoya epitomizes Titan’s commitment to wearable art,” added Ajoy Chawla. “Our 10th boutique in Kala Ghoda showcases Zoya’s distinct design language, featuring patented stone cuts and settings.”

With an ambiance reminiscent of a fine art gallery, Zoya at Brady House promises an immersive journey of discovery for connoisseurs of timeless luxury.